A fresh perspective on the stages of building a SaaS business
Today we dive into Status List (Nate’s Uptime Monitoring service) and what strategies could be used to grow that business.
We’ve made it to #50!! This week we do a little reflection and look forwards at more things to be done for Product Sonar.
On this special .5 episode, we look into 3 startups: Baremetrics, Profitwell and Chart Mogul, they all were founded in the last ~5yrs, originally they did mostly the same thing, they were fierce competitors, and today 2 of them have been acquired. Today, an outsider’s view of the 3 horse race.
This week we talk about the tech slowdown and ways we can make the best of this as bootstrapped companies.
Josh has some ideas for Referral Rock that involve scraping and Nate wishes he could launch a company around dashboarding.
This week Nate & Josh talk about a strange opportunity for a print ad to reach Product Sonar’s audience.
This week Nate and Josh riff on possible pivots for Product Sonar. Go pro-sumer with the contractor market, to upstream with the developer market, so many possibilities!
Josh has some ideas for an new Product Sonar offering. Nate and Josh debate the efficacy of this new idea.
Nate and Josh dig through how to price Product Sonar (Nate’s SAAS) for that market.
This week we celebrate the ups and downs of our first year in podcasting. Things we liked, things we didn’t and where we’d like to head.
Marc shares his story being a journalist, stumbling into SaaS, customer signal problems, and finally running growth at Powered by Search.
Today Josh and Nate talk about classic company moats and defensible ways to grow our businesses.
Josh and Nate talk about their goals for 2022 and goal setting in general.
Josh and Nate interview James about the role of product marketing managers in B2B SaaS. What makes a good one and where they fit in various stages.
Today Josh shares the inside of Referral Rock’s remote work culture. Nate & Josh explore what’s worked what hasn’t.
Nate wants to reach customers via cold email outreach and talks to Josh about various approaches.
Nate talks through the an opportunity for him to reach ideal customers at an upcoming trade show.
Nate’s recent buying experience is frustrating. He just wants a SaaS to take his money. Josh sheds light on why it’s not so easy on the other side depending on the stage of the business.
Nate and Josh talk about the various founder communities they are in. They can see the great benefits as well as unique challenges of being involved in founder communities.
Nate and Josh debate their views on these well known marketing terms and how to make sense of it for B2B SaaS
Josh and Nate explore how Josh’s product had some serious onboarding problems, why it took so long to solve them, and the advantages services played in a optimum outcome.
Nate is thinking through initial pricing and chats with Josh on how he has done it with his products.
Josh and Nate discuss software review sites and how they relate to lead gen and SEO. Josh was especially fired up and gives some hacks/tips to give the sites less power.
Ryan Castillo is a developer, marketer and analyst. He’s worked at a publicly traded, 1000+ employee company and he just jumped ship! Today we cover Ryan’s journey and what brought him to where he is today.
This week Josh and Nate talk about SEO and how to get results with relatively little effort. We also get an update from Nate about his work on Product Sonar.
This week we take a deep look into customer.io as a B2B case study. We look at distribution, getting started and how they plan to win in their market.
Today Nate tells us about the journey that led him to start on an MVP and Josh tells us about the Referral Rock feature that was removed a while a go and just got re-introduced.
This week Michele Hansen from Geocodio tells us all about her startup journey and her new book Deploy Empathy. Join us for Michele’s journey and why she believes empathy is the way to build a better business.
Josh and Nate discuss two topics of interest. We dive into how June.so (the analytics company) went from idea to seed round and chat about all the fun Josh and his team are having with enterprise SaaS selling.
Today we bring you Jane & Benedikt, founders of Userlist. They share their story and the lessons they’ve learned on their way to a milestone.
What do you look for in your first hires? Today Nate asks Josh about his first 10 hires. What worked, what didn’t and how he thought about those decisions.
We had a great conversion with Ramli John author of Product Led Onboarding. We pick his brain on why he wrote the book, how he’s killed it with his book launch, and fun throwback conversations on freemium.
This week we chat about where we look for information and how we learn. Turns out we approach learning very differently depending on what category it is.
We’re 18 episodes in and we get a little meta about the podcast so far. Revisiting the “why”, how we far we’ve come, and where we want to go next.
Hiring is a tricky business. Bringing in the wrong person can be incredibly expensive and even damaging to your team. Nate questions Josh on the hiring processes he and his company have developed to help get the right people on the team.
Both Nate and Josh have a development background. In this episode we find out how they got into software programming which is a bit of a trip down memory lane. We also hear updates on Josh’s 6-week sprint and Nate’s ad-spy idea.
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Arvid Kahl joins the show as our very first guest. We jump right into the advantages of an audience-first approach to getting a business off the ground [topic of his new book – The Embedded Entrepreneur] and dive into Arvid’s backstory where audience is THE source of inspiration for his projects and ideas.
Nate discusses his customer interviews with his new idea. Josh challenges Nate with a set of additional idea validation questions to think about based on challenges Josh has seen in churn and onboarding
This week we learn about Nate’s new idea and the steps he’s taking to validate it. We’ll go through the one page validation strategy and what he’s working on now.
This week we dive into the perils and positives of building in public. We talk to Nate about how much he’s going to share with listeners.
The last 3 ideas have some pitfalls and some interesting research. Josh and Nate jump into analyzing the last 3 of Nate’s homework ideas and discuss next steps.
Looks like Nate’s ideation brain has been rewired a bit with this new approach to coming up with a new SaaS idea. Josh and Nate dive into the new process and assess 2 of out the 5 ideas Nate was challenged to come up with in 1 week
Nate and Josh compare their approaches to assessing markets and looking for niches. By the end, Josh’s throws down an unique 1 week challenge for Nate.
Josh quizzes Nate on a game of “How much does that company make in ARR?” We find out how big some of these “niches” are and how to look at them differently.
Josh and Nate give their varying points of view on the State of Independent SaaS 2021 Report. Part 2 covers the remaining 3 sections of the report about SaaS Metrics, Marketing, and Growth.
Josh and Nate give their varying points of view on the State of Independent SaaS 2021 Report. Part 1 covers the first 3 sections of the report about the founders, companies, and pricing.
We get an update from Nate on his search as Josh asks about recent ideas and projects. Nate wonders when it will “happen for him” and Josh talks about building skills and assets that one takes with you on your journey.
Nate and Josh dig into their first listener question (woot!) regarding Josh’s use of low/no-code to validate product ideas
Today Josh and Nate get into a lot of whys. Why did they start this podcast? And why is SaaS for them and why not other indie types of businesses?
Nate and Josh go back in the time machine to talk about UberNote and how Josh got his start in what wasn’t even called SaaS yet
Josh and Nate continue their conversation around Nate’s SaaS ideas. Today we go deeper into the challenges of positioning in a competitive space.
Can you believe it? Nate has more than 3 failed startup attempts! On today’s episode, Josh pulls out the story and some interesting nuggets on what works and what doesn’t.
