A fresh perspective on the stages of building a SaaS business

Archives: Episode

The Unexpected Audience Pivot for Nate’s Tool

Searching For SaaS
Searching For SaaS
The Unexpected Audience Pivot for Nate's Tool
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Today we talk about a tool Nate’s been working on and who the target market is. Josh has some great insights on how to hone this idea for better growth.

This is episode 109

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Josh’s Odd Listening Tour Leads to an App Idea

Searching For SaaS
Searching For SaaS
Josh’s Odd Listening Tour Leads to an App Idea
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Today on the show we talk about the non-saas podcasts Josh has been listening to and how this has changed his perspective. All this learning has Josh thinking of a new app idea that he shares with us towards the end of the episode.

This is episode 108

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Success in 3 Market Types

Searching For SaaS
Searching For SaaS
Success in 3 Market Types
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Some market areas seem to be consistently successful while others are not :thinking_face:. We dive into what those successful areas are and what it’s like to run a company there. We also get a sneak peak into Josh’s experience with Arc for Windows.
Link: https://www.saastr.com/how-do-i-start-a-successful-saas/

This is episode 107

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Growing Status List Again?

Searching For SaaS
Searching For SaaS
Growing Status List Again?
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Today, Nate & Josh talk about what can be done to grow Status List. Messages to be clarified, trust signals to be added, pricing to be improved. There’s a lot to get through in this episode!

This is episode 106

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Colleen Schnettler is building a new product

Searching For SaaS
Searching For SaaS
Colleen Schnettler is building a new product
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Today on the show we talk to our friend Colleen about her SaaS journey, her latest product for the reporting space and her thoughts on getting from 0 to 1.

This is episode 105

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Nate’s Emerging vs Commodity SaaS

Searching For SaaS
Searching For SaaS
Nate’s Emerging vs Commodity SaaS
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Today we talk about two products, one in an emerging market, one in a commodity and the challenges with each. This is episode 104

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Why customers have complicated feelings about churning

Searching For SaaS
Searching For SaaS
Why customers have complicated feelings about churning
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Today we dig into the complex feelings of customers. A company could be on the way in, the way out or about to be dropped like a hot potato by it’s customers. This is episode 103

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Chris Savage: Building brand to meet early market needs over 18 years

Searching For SaaS
Searching For SaaS
Chris Savage: Building brand to meet early market needs over 18 years
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Today, Chris Savage from Wistia joins us to talk about all things brand and video. We walk through Chris’ journey building the brand of Wistia, making technical bets and navigating changes in the market. You don’t want to miss this one!
This is episode 102

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Should apprenticeship make a comeback?

Searching For SaaS
Searching For SaaS
Should apprenticeship make a comeback?
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Today, we talk about the practise of apprentices and how we could benefit from that today.
This is episode 101

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What we liked, what we’d change after 100 episodes

Searching For SaaS
Searching For SaaS
What we liked, what we’d change after 100 episodes
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Can you believe it?! Today we’re celebrating 100 episodes of Searching for SaaS! Nate & Josh take a trip down memory lane and look at fun times, great guests and things we’d change. Join us for the centennial episode of S4S 🎉

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Experiments to help Nate grow MRR, Josh tests Pricing Changes

Searching For SaaS
Searching For SaaS
Experiments to help Nate grow MRR, Josh tests Pricing Changes
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Today on the show we dig into Josh’s year long project to update pricing for his company. We also get an update from Nate on Testing Taxi growth and the guys talk about experiments Nate could try to grow MRR.

This is episode 99

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Nate’s 2 month Sales challenge!

Searching For SaaS
Searching For SaaS
Nate's 2 month Sales challenge!
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On the show today, we talk about marketing Nate’s testing project from 0 to 200MRR. Josh has lots of questions.
Let’s start off 2024 with a bang!

This is episode 98

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Talking to competitors: insightful or terrible?

Searching For SaaS
Searching For SaaS
Talking to competitors: insightful or terrible?
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Today we discuss how to balance the nuance of what info to discuss, what insights we can gain, and how to mentally prepare for a meeting like this.

This is episode 96

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Mistakes on CMS Choices and Josh’s No-Code Project

Searching For SaaS
Searching For SaaS
Mistakes on CMS Choices and Josh's No-Code Project
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Today on the show we talk about tech for marketing sites (wordpress, headless CMS, web flow…) and Josh tells us about his experience building a little no-code project.

Links: Jesse Hanley https://twitter.com/jessethanley

This is episode 95

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Business Retreats & Building Community

Searching For SaaS
Searching For SaaS
Business Retreats & Building Community
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On the show this week, we talk about business retreats and why some are so great!
There are things we love, and things we’d rather avoid and today we talk about it all.

This is Episode 94

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A/B Testing Tools, Approaches, and Experiment Logs

Searching For SaaS
Searching For SaaS
A/B Testing Tools, Approaches, and Experiment Logs
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Today on the show we dive into the world of A/B testing and the tools around that.

This is episode 93

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Quick takes on Categories, WOM and Frameworks

Searching For SaaS
Searching For SaaS
Quick takes on Categories, WOM and Frameworks
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On the show this week we share our quick takes on category creation (Christopher Lockhead), word of mouth, abandoning business frameworks and Google Podcasts shutdown.

Links
– Lenny’s Podcast (https://www.lennysnewsletter.com/podcast)
– Category creation – https://www.lennysnewsletter.com/p/how-to-become-a-category-pirate-christopher#details
– WOM – https://www.lennyspodcast.com/how-to-drive-word-of-mouth-nilan-peiris-cpo-of-wise/
– Frameworks – https://commoncog.com/reality-without-frameworks/

This is episode 92

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Colin Nederkoorn on growing Customer.io, pricing and branding

Searching For SaaS
Searching For SaaS
Colin Nederkoorn on growing Customer.io, pricing and branding
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Today on the show we’re joined by Colin from Customer.io. He takes on the journey of building an integrated messaging platform and his thoughts on pricing and branding.

Colin’s Twitter: @alphacolin
This is episode 91

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4 Validation Strategies and Honing Value Props

Searching For SaaS
Searching For SaaS
4 Validation Strategies and Honing Value Props
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Today on the show, we dive into 4 validation strategies Lenny Rachitsky suggested in a recent newsletter. Nate & Josh lean into what’s worked for them and which methods they think are the most effective.

Lenny’s article: https://www.lennysnewsletter.com/p/how-to-validate-your-b2b-startup
This is episode 90

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Brainstorming Marketing Strategy for Testing Taxi

Searching For SaaS
Searching For SaaS
Brainstorming Marketing Strategy for Testing Taxi
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Today on the show Nate & Josh look at Testing Taxi and how to reach the audience – and which audience to go after. We also dive into some side tunnels with messaging and early MVPs. Buckle up, this is a good one!

Links:
– https://www.linkedin.com/posts/heyrobk_voice-of-the-%3F%3F%3F%3F%3F%3F%3F%3F-voice-of-activity-7101581893774573568-tdtv/
– https://sparktoro.com/blog/modern-content-marketing-your-new-growth-flywheel/

This is episode 89

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Swipe files, finding your spirit animal

Searching For SaaS
Searching For SaaS
Swipe files, finding your spirit animal
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On the show today, Josh tells us all about Swipefiles, how it helps his creative process and his team. We also into how Josh tracks interesting companies and ideas.

Links:
– Corey Haines: https://twitter.com/coreyhainesco

This is episode 88.

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Josh and Nate talk Value Props for Testing Taxi

Searching For SaaS
Searching For SaaS
Josh and Nate talk Value Props for Testing Taxi
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Today on the show, we dive into value propositions and how to to make better ones. We dive into Nate’s value prop for Testing Taxi and how it could be improved.

Links: https://www.youtube.com/watch?v=oICXfZg68x0

This is episode 87

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How Nate and Josh keep themselves aligned on the “Right Things” to do

Searching For SaaS
Searching For SaaS
How Nate and Josh keep themselves aligned on the "Right Things" to do
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Today we dig into the tools and habits we use to stay on top of things and prioritize the right things. Josh comes at it from the angle of working with a team, while Nate is in the ever changing landscape of consulting clients.

This is episode 86

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Luca makes a huge pricing change

Searching For SaaS
Searching For SaaS
Luca makes a huge pricing change
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Today we talk to Luca from Customerly.io about last month’s huge pricing change. He walks us through the thinking behind it and discussed previous pricing choices he’d never do again. Join us for a great chat about everything pricing.

You can find Luca at https://twitter.com/iLucaMicheli, and the pricing we’re discussing at https://www.customerly.io/pricing/

This is episode 85

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What Nate learns by embedding himself in a community

Searching For SaaS
Searching For SaaS
What Nate learns by embedding himself in a community
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Today we talk about embedding in a customer community. Nate gives an update on Testing Taxi and Josh weights in.

Join us for a good discussion on the early stages of customer development.

This is episode 84

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Founders with Strong Opinions

Searching For SaaS
Searching For SaaS
Founders with Strong Opinions
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Today, we explore some strong opinions of serial entrepreneur, Hiten Shah (https://twitter.com/hnshah). We dig into our own ways of thinking differently and how strongly we express that.

This is episode 83

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Why Nate and Josh slow their roll on AI

Searching For SaaS
Searching For SaaS
Why Nate and Josh slow their roll on AI
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On the show today Nate and Josh talk about AI and why we aren’t jumping in with both feet.

This is episode 82

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Keeping successful partnerships aligned (in business + life)

Searching For SaaS
Searching For SaaS
Keeping successful partnerships aligned (in business + life)
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Today on the show, we dig into partnerships – what makes them work and what doesn’t, what keeps them alive and what undermines them. Josh has had over 5 partnerships and he weighs in on some of the insights he’s uncovered.

Further reading:
– https://joshho.substack.com/p/staying-aligned-on-the-big-things

This is episode 81

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To Build in Public or Not to Build in Public

Searching For SaaS
Searching For SaaS
To Build in Public or Not to Build in Public
/

Today on the show we have Mike from Wafris talking about his fledgling internet security company and how he’s using social media to get off the ground. We explore where social is working for Mike and what he can do to get even more reach.

Links:
– https://wafris.org/
– https://wafris.org/ip-lookup

This is episode 80

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Designing a High Touch Signup Flow

Searching For SaaS
Searching For SaaS
Designing a High Touch Signup Flow
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Today on the show we talk about the signup process for Nate’s new SaaS – Testing Taxi. Self-guided trials are not an option so what should he do?

We also check in on Nate’s SEO push on Status List and where he’s running stuck.

Links:
https://testing.taxi

This is episode 79

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Would we buy either of these SEO, AI, or Chrome Plug-in SaaS?

Searching For SaaS
Searching For SaaS
Would we buy either of these SEO, AI, or Chrome Plug-in SaaS?
/

Today Nate and Josh dive into 3 different SaaS companies and ask: would this be a good business to buy? We dive into how we might market, position or turn a profit with each. The results may surprise you.

We also dig into the AI-powered things SaaS businesses are spinning up lately – a full gamut on the show today.

This is episode 78

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Time to market Nate’s new project?

Searching For SaaS
Searching For SaaS
Time to market Nate’s new project?
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Today we talk about Nate’s latest project and if it’s time to buy a domain and tell the world. Josh weights in and gives some helpful SEO tips to get started.

Also today, we talk about abilities and environment and how those have both shaped our entrepreneurial journey.

Links:
https://lawrenceandco.com/your-oxygen-mask-first

This is episode 77

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Domain Hoarding: Guilty Pleasure or Asset?

Searching For SaaS
Searching For SaaS
Domain Hoarding: Guilty Pleasure or Asset?
/

Today, Josh and Nate discuss the value of domains. What would you pay
for a used domain? Why do people pay millions of dollars for special
domain names? Some of us like to hold 90+ domains for a “rainy day”.
Others only buy domains when they’re ready to launch something.

More on aquisition of chat.com
https://twitter.com/dharmesh/status/1641094109187260421

This is episode 76

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A Project Back from the Dead and Josh’s Retreat

Searching For SaaS
Searching For SaaS
A Project Back from the Dead and Josh's Retreat
/

Nate shutdown a project because it wasn’t panning out. All of a sudden, customers are showing up
asking to have it turned on. Nate shares the story and what he’s going to do about it.

Also today, Josh went on a founders retreat. He shares the wonders of diverse paths in company building
and how finding “your people” is so meaningful.

This is episode 75

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Thinking in Bets, easier said than done

Searching For SaaS
Searching For SaaS
Thinking in Bets, easier said than done
/

Today, we talk about poker star Annie Duke’s book on decision making. As founders,
we often look at the world through rose colored glasses. Today we talk about
ways to be realistic, limit failure and increase our chance of success.

You can find Annie Duke’s book on Amazon:
https://www.amazon.ca/Thinking-Bets-Making-Smarter-Decisions/dp/0735216355/ref=asc_df_0735216355/

This is episode 74

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Teardown of Nate’s Landing Page – Video

Searching For SaaS
Searching For SaaS
Teardown of Nate’s Landing Page - Video
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Nate’s landing page hasn’t been converting. Today, we dive into a tear down of what’s good, what’s missing and how we can improve it.

You can find the video version of this episode at:
https://joshho.substack.com/p/c18f4386-f062-463e-9f31-8d632de6e2ea

This is episode 73

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Raise prices? Maybe, not so fast

Searching For SaaS
Searching For SaaS
Raise prices? Maybe, not so fast
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This week we talk about the common advice to “raise prices”. Josh talks about where this can go wrong and how he thinks about pricing.

Links:
Peep Leja – podcast episode – https://podcasts.apple.com/us/podcast/laying-the-foundation-for-long-term-company-alignment/id1575516851?i=1000601807767
This is episode 72

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Naming your SaaS so no one forgets

Searching For SaaS
Searching For SaaS
Naming your SaaS so no one forgets
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Do you have trouble remembering the names of software tools? We do too!
Today, we talk about SaaS names and how some stick and some are impossible to remember.

This is episode 71

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A Biz Idea & Exploring by Listening

Searching For SaaS
Searching For SaaS
A Biz Idea & Exploring by Listening
/

Today Josh has an idea for a site map research tool that could be in Nate’s wheel house. We bat it around and figure out what the key product is and what next steps would be.

We also talk about learning by exploring and listening to others. This is a huge part of how Nate & Josh learn and it’s neat to hear about their experiences with this.

This is episode #70

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Hard things and SaaS drift

Searching For SaaS
Searching For SaaS
Hard things and SaaS drift
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Nate’s been reading and today we discuss his questions on SaaS strategy and company management.

SaaSTR Drift Article: https://www.saastr.com/10-lessons-learned-scaling-to-1b-valuation-with-drifts-co-founders-david-cancel-and-elias-torres-pod-626-video/

The Hard Thing about Hard Things
By Ben Horowitz
https://www.amazon.ca/Hard-Thing-About-Things-Building/dp/0062273205

This is episode 69

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Emil Shour Answers Our SEO Questions

Searching For SaaS
Searching For SaaS
Emil Shour Answers Our SEO Questions
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Emil Shour is a long time demand gen builder. He’s worked with fin-tech, prop-tech and other saas companies over the last number of years. Today, we ask Emil all our SEO questions.

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Nate & Josh’s Goals for 2023

Searching For SaaS
Searching For SaaS
Nate & Josh's Goals for 2023
/

Today we review 2022 and make some big goals for 2023.
What do you think our most listened to episode of 2022 was?
What should Nate & Josh focus on this year?
Find out more on today’s pod

This is episode #67

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Vitamins vs Painkillers: Josh says neither!

Searching For SaaS
Searching For SaaS
Vitamins vs Painkillers: Josh says neither!
/

Vitamin and painkiller products are a classic analogy used in SAAS circles. Which type of business would you prefer to operate? Why? And perhaps the larger question, are these actually useful ways to describe a business?

Let us know what you think!
We’re always reachable on Twitter Josh is @jlogic, Nate is @natebosscher

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Selling Pepsi & Netflix AutoPlay Psychology

Searching For SaaS
Searching For SaaS
Selling Pepsi & Netflix AutoPlay Psychology
/

This week we talk about selling brown sugar water and why netflix would want you to watch more tv.

Have you seen the Pepsi Where’s my Jet documentary on netflix? They’ve got some interesting marketing strategies that we get into today on the show. Who knew that selling carbonated water could require next-level marketing?

We’ve all hit that feature on netflix that auto-plays the next episode in the show. Why would netflix do that? It costs them more bandwidth, people go through shows faster, people aren’t re-enforced to ask for more. What’s going on here? Nate and Josh have some ideas.

Want to hang out online? Come find us at @natebosscher and @jlogic on Twitter

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EP64: Josh Kickstarts a Repositioning Exercise

Searching For SaaS
Searching For SaaS
EP64: Josh Kickstarts a Repositioning Exercise
/

Josh and his team take another look at the positioning of Referral Rock. Today we talk through some of the exercises and factors he’ll use with his team.

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EP61: Would we buy any of these SaaS businesses?

Searching For SaaS
Searching For SaaS
EP61: Would we buy any of these SaaS businesses?
/

Today, Josh and Nate look through 3 SaaS listings – would they buy them and turn them around or take a pass?

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EP60: Josh’s Unconventional Personal Knowledge Base

Searching For SaaS
Searching For SaaS
EP60: Josh's Unconventional Personal Knowledge Base
/

Today Josh shares his methods for continued education and his how he keeps track of his ideas and learnings.

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EP59: Reprioritizing Nate’s Goals

Searching For SaaS
Searching For SaaS
EP59: Reprioritizing Nate's Goals
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Nate has goals for his saas, but he keeps discovering new requirements he has but didn’t realize. Today we dig into those requirements and how to prioritize them with the existing goals.

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EP58: Can’t we just solve deep tech problems?

Searching For SaaS
Searching For SaaS
EP58: Can't we just solve deep tech problems?
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Nate seems to been in his happy place with technical challenges, how can we use this to help him create a business out of it?

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EP57: The Idea Feed and Some Interesting Findings

Searching For SaaS
Searching For SaaS
EP57: The Idea Feed and Some Interesting Findings
/

Today we catch up with Nate’s progress implementing the idea sources from last episode.

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EP56: Restarting Nate’s Search with Personal SaaS Requirements

Searching For SaaS
Searching For SaaS
EP56: Restarting Nate's Search with Personal SaaS Requirements
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Nate’s looking for SAAS ideas, Josh helps narrow the search with some clever questions any founder can use to hone their search.

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EP54: Product Led Growth and Other Ways to Grow

Searching For SaaS
Searching For SaaS
EP54: Product Led Growth and Other Ways to Grow
/

Today Josh & Nate talk about product led growth and other ways to grow a company.

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EP53: Small bets vs Focus on one thing

Searching For SaaS
Searching For SaaS
EP53: Small bets vs Focus on one thing
/

This week Nate and Josh debate about small bets and come to some unexpected conclusions.

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EP52: 7 years to 22MRR and Zombie Startups

Searching For SaaS
Searching For SaaS
EP52: 7 years to 22MRR and Zombie Startups
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Would you work on a startup for 7 years not knowing if it will succeed? Today Nate and Josh dive into the metal space of long bets and if they’re worth it.

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EP51: Status List feels stagnant, how can we fix that?

Searching For SaaS
Searching For SaaS
EP51: Status List feels stagnant, how can we fix that?
/

Today we dive into Status List (Nate’s Uptime Monitoring service) and what strategies could be used to grow that business.

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EP50: A Game as Marketing for Product Sonar?

Searching For SaaS
Searching For SaaS
EP50: A Game as Marketing for Product Sonar?
/

We’ve made it to #50!! This week we do a little reflection and look forwards at more things to be done for Product Sonar.

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EP49.5: Profitwell, Baremetrics, Chart Mogul, the 3 horse race of pricing analytics

Searching For SaaS
Searching For SaaS
EP49.5: Profitwell, Baremetrics, Chart Mogul, the 3 horse race of pricing analytics
/

On this special .5 episode, we look into 3 startups: Baremetrics, Profitwell and Chart Mogul, they all were founded in the last ~5yrs, originally they did mostly the same thing, they were fierce competitors, and today 2 of them have been acquired. Today, an outsider’s view of the 3 horse race.

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EP49: Tech downturn and strategies we can use in a slower economy

Searching For SaaS
Searching For SaaS
EP49: Tech downturn and strategies we can use in a slower economy
/

This week we talk about the tech slowdown and ways we can make the best of this as bootstrapped companies.

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EP48: Dashboarding, review scraping and Referral Rock ideas

Searching For SaaS
Searching For SaaS
EP48: Dashboarding, review scraping and Referral Rock ideas
/

Josh has some ideas for Referral Rock that involve scraping and Nate wishes he could launch a company around dashboarding.

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EP47: Magazine Advertising for Product Sonar??

Searching For SaaS
Searching For SaaS
EP47: Magazine Advertising for Product Sonar??
/

This week Nate & Josh talk about a strange opportunity for a print ad to reach Product Sonar’s audience.

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EP46: Contractor Newsletter and other pivots for Product Sonar

Searching For SaaS
Searching For SaaS
EP46: Contractor Newsletter and other pivots for Product Sonar
/

This week Nate and Josh riff on possible pivots for Product Sonar. Go pro-sumer with the contractor market, to upstream with the developer market, so many possibilities!

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EP45: Josh tries to convince Nate to pivot

Searching For SaaS
Searching For SaaS
EP45: Josh tries to convince Nate to pivot
/

Josh has some ideas for an new Product Sonar offering. Nate and Josh debate the efficacy of this new idea.

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EP44: Pricing Workshopping on Product Sonar

Searching For SaaS
Searching For SaaS
EP44: Pricing Workshopping on Product Sonar
/

Nate and Josh dig through how to price Product Sonar (Nate’s SAAS) for that market.

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EP43: Josh and Nate reflect lessons podcasting after 1 year

Searching For SaaS
Searching For SaaS
EP43: Josh and Nate reflect lessons podcasting after 1 year
/

This week we celebrate the ups and downs of our first year in podcasting. Things we liked, things we didn’t and where we’d like to head.

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EP42: Interview with Marc Thomas: Journalist to Founder to Growth Marketer

Searching For SaaS
Searching For SaaS
EP42: Interview with Marc Thomas: Journalist to Founder to Growth Marketer
/

Marc shares his story being a journalist, stumbling into SaaS, customer signal problems, and finally running growth at Powered by Search.

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EP41: Are there moats in SaaS that keep competition at bay?

Searching For SaaS
Searching For SaaS
EP41: Are there moats in SaaS that keep competition at bay?
/

Today Josh and Nate talk about classic company moats and defensible ways to grow our businesses.

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EP40: Josh and Nate discuss goal setting for their businesses

Searching For SaaS
Searching For SaaS
EP40: Josh and Nate discuss goal setting for their businesses
/

Josh and Nate talk about their goals for 2022 and goal setting in general.

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EP39: James Doman-Pipe educates us on Product Marketing Managers

Searching For SaaS
Searching For SaaS
EP39: James Doman-Pipe educates us on Product Marketing Managers
/

Josh and Nate interview James about the role of product marketing managers in B2B SaaS. What makes a good one and where they fit in various stages.

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EP38: The unique work culture at Referral Rock

Searching For SaaS
Searching For SaaS
EP38: The unique work culture at Referral Rock
/

Today Josh shares the inside of Referral Rock’s remote work culture. Nate & Josh explore what’s worked what hasn’t.

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EP37: Nate talks about email outreach with Josh

Searching For SaaS
Searching For SaaS
EP37: Nate talks about email outreach with Josh
/

Nate wants to reach customers via cold email outreach and talks to Josh about various approaches.

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EP36: Josh and Nate talk about approaches to events and trade shows

Searching For SaaS
Searching For SaaS
EP36: Josh and Nate talk about approaches to events and trade shows
/

Nate talks through the an opportunity for him to reach ideal customers at an upcoming trade show.

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EP35: The challenge in creating an ideal buying experience

Searching For SaaS
Searching For SaaS
EP35: The challenge in creating an ideal buying experience
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Nate’s recent buying experience is frustrating. He just wants a SaaS to take his money. Josh sheds light on why it’s not so easy on the other side depending on the stage of the business.

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EP34: Benefits and Problems with Founder Communities

Searching For SaaS
Searching For SaaS
EP34: Benefits and Problems with Founder Communities
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Nate and Josh talk about the various founder communities they are in. They can see the great benefits as well as unique challenges of being involved in founder communities.

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EP33: In B2B SaaS: What comes first brand, story, or positioning?

Searching For SaaS
Searching For SaaS
EP33: In B2B SaaS: What comes first brand, story, or positioning?
/

Nate and Josh debate their views on these well known marketing terms and how to make sense of it for B2B SaaS

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EP 32: Why it took 3+ years for Josh to fix obvious user problems

Searching For SaaS
Searching For SaaS
EP 32: Why it took 3+ years for Josh to fix obvious user problems
/

Josh and Nate explore how Josh’s product had some serious onboarding problems, why it took so long to solve them, and the advantages services played in a optimum outcome.

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EP31: Nate and Josh talk about pricing for Nate’s project

Searching For SaaS
Searching For SaaS
EP31: Nate and Josh talk about pricing for Nate's project
/

Nate is thinking through initial pricing and chats with Josh on how he has done it with his products.

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EP30: Review Sites a Necessary Evil + Hacks to get around them

Searching For SaaS
Searching For SaaS
EP30: Review Sites a Necessary Evil + Hacks to get around them
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Josh and Nate discuss software review sites and how they relate to lead gen and SEO. Josh was especially fired up and gives some hacks/tips to give the sites less power.

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EP29: Ryan Castillo on the switch from big corporate marketing

Searching For SaaS
Searching For SaaS
EP29: Ryan Castillo on the switch from big corporate marketing
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Ryan Castillo is a developer, marketer and analyst. He’s worked at a publicly traded, 1000+ employee company and he just jumped ship! Today we cover Ryan’s journey and what brought him to where he is today.

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EP28: SEO for SaaS Founders and Product Sonar (Nate’s Project)

Searching For SaaS
Searching For SaaS
EP28: SEO for SaaS Founders and Product Sonar (Nate's Project)
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This week Josh and Nate talk about SEO and how to get results with relatively little effort. We also get an update from Nate about his work on Product Sonar.

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EP27: B2B Case Study: Customer.io + Crowdfunding Round

Searching For SaaS
Searching For SaaS
EP27: B2B Case Study: Customer.io + Crowdfunding Round
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This week we take a deep look into customer.io as a B2B case study. We look at distribution, getting started and how they plan to win in their market.

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EP26: Nate’s secret project and Josh’s new/old feature

Searching For SaaS
Searching For SaaS
EP26: Nate's secret project and Josh's new/old feature
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Today Nate tells us about the journey that led him to start on an MVP and Josh tells us about the Referral Rock feature that was removed a while a go and just got re-introduced.

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EP25: Deploy Empathy with Michele Hansen from Geocodio

Searching For SaaS
Searching For SaaS
EP25: Deploy Empathy with Michele Hansen from Geocodio
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This week Michele Hansen from Geocodio tells us all about her startup journey and her new book Deploy Empathy. Join us for Michele’s journey and why she believes empathy is the way to build a better business.

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EP24: June Analytics SaaS from Idea to Seed and Enterprise SaaS “Fun”

Searching For SaaS
Searching For SaaS
EP24: June Analytics SaaS from Idea to Seed and Enterprise SaaS "Fun"
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Josh and Nate discuss two topics of interest. We dive into how June.so (the analytics company) went from idea to seed round and chat about all the fun Josh and his team are having with enterprise SaaS selling.

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EP23: Jane and Benedikt from Userlist

Searching For SaaS
Searching For SaaS
EP23: Jane and Benedikt from Userlist
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Today we bring you Jane & Benedikt, founders of Userlist. They share their story and the lessons they’ve learned on their way to a milestone.

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EP22: First hires at a startup, how Josh did it and questions from Nate

Searching For SaaS
Searching For SaaS
EP22: First hires at a startup, how Josh did it and questions from Nate
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What do you look for in your first hires? Today Nate asks Josh about his first 10 hires. What worked, what didn’t and how he thought about those decisions.

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EP21: Ramli John on why he wrote the book on product onboarding and the secrets to launching it

Searching For SaaS
Searching For SaaS
EP21: Ramli John on why he wrote the book on product onboarding and the secrets to launching it
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We had a great conversion with Ramli John author of Product Led Onboarding. We pick his brain on why he wrote the book, how he’s killed it with his book launch, and fun throwback conversations on freemium.

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EP20: How Josh and Nate learn

Searching For SaaS
Searching For SaaS
EP20: How Josh and Nate learn
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