A fresh perspective on the stages of building a SaaS business

Archives: Podcast

EP40: Josh and Nate discuss goal setting for their businesses

Searching For SaaS Podcast
Searching For SaaS Podcast
EP40: Josh and Nate discuss goal setting for their businesses
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Josh and Nate talk about their goals for 2022 and goal setting in general.

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EP39: James Doman-Pipe educates us on Product Marketing Managers

Searching For SaaS Podcast
Searching For SaaS Podcast
EP39: James Doman-Pipe educates us on Product Marketing Managers
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Josh and Nate interview James about the role of product marketing managers in B2B SaaS. What makes a good one and where they fit in various stages.

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EP38: The unique work culture at Referral Rock

Searching For SaaS Podcast
Searching For SaaS Podcast
EP38: The unique work culture at Referral Rock
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Today Josh shares the inside of Referral Rock’s remote work culture. Nate & Josh explore what’s worked what hasn’t.

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EP37: Nate talks about email outreach with Josh

Searching For SaaS Podcast
Searching For SaaS Podcast
EP37: Nate talks about email outreach with Josh
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Nate wants to reach customers via cold email outreach and talks to Josh about various approaches.

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EP36: Josh and Nate talk about approaches to events and trade shows

Searching For SaaS Podcast
Searching For SaaS Podcast
EP36: Josh and Nate talk about approaches to events and trade shows
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Nate talks through the an opportunity for him to reach ideal customers at an upcoming trade show.

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EP35: The challenge in creating an ideal buying experience

Searching For SaaS Podcast
Searching For SaaS Podcast
EP35: The challenge in creating an ideal buying experience
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Nate’s recent buying experience is frustrating. He just wants a SaaS to take his money. Josh sheds light on why it’s not so easy on the other side depending on the stage of the business.

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EP34: Benefits and Problems with Founder Communities

Searching For SaaS Podcast
Searching For SaaS Podcast
EP34: Benefits and Problems with Founder Communities
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Nate and Josh talk about the various founder communities they are in. They can see the great benefits as well as unique challenges of being involved in founder communities.

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EP33: In B2B SaaS: What comes first brand, story, or positioning?

Searching For SaaS Podcast
Searching For SaaS Podcast
EP33: In B2B SaaS: What comes first brand, story, or positioning?
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Nate and Josh debate their views on these well known marketing terms and how to make sense of it for B2B SaaS

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EP 32: Why it took 3+ years for Josh to fix obvious user problems

Searching For SaaS Podcast
Searching For SaaS Podcast
EP 32: Why it took 3+ years for Josh to fix obvious user problems
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Josh and Nate explore how Josh’s product had some serious onboarding problems, why it took so long to solve them, and the advantages services played in a optimum outcome.

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EP31: Nate and Josh talk about pricing for Nate’s project

Searching For SaaS Podcast
Searching For SaaS Podcast
EP31: Nate and Josh talk about pricing for Nate's project
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Nate is thinking through initial pricing and chats with Josh on how he has done it with his products.

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EP30: Review Sites a Necessary Evil + Hacks to get around them

Searching For SaaS Podcast
Searching For SaaS Podcast
EP30: Review Sites a Necessary Evil + Hacks to get around them
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Josh and Nate discuss software review sites and how they relate to lead gen and SEO. Josh was especially fired up and gives some hacks/tips to give the sites less power.

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EP29: Ryan Castillo on the switch from big corporate marketing

Searching For SaaS Podcast
Searching For SaaS Podcast
EP29: Ryan Castillo on the switch from big corporate marketing
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Ryan Castillo is a developer, marketer and analyst. He’s worked at a publicly traded, 1000+ employee company and he just jumped ship! Today we cover Ryan’s journey and what brought him to where he is today.

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EP28: SEO for SaaS Founders and Product Sonar (Nate’s Project)

Searching For SaaS Podcast
Searching For SaaS Podcast
EP28: SEO for SaaS Founders and Product Sonar (Nate's Project)
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This week Josh and Nate talk about SEO and how to get results with relatively little effort. We also get an update from Nate about his work on Product Sonar.

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EP27: B2B Case Study: Customer.io + Crowdfunding Round

Searching For SaaS Podcast
Searching For SaaS Podcast
EP27: B2B Case Study: Customer.io + Crowdfunding Round
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This week we take a deep look into customer.io as a B2B case study. We look at distribution, getting started and how they plan to win in their market.

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EP26: Nate’s secret project and Josh’s new/old feature

Searching For SaaS Podcast
Searching For SaaS Podcast
EP26: Nate's secret project and Josh's new/old feature
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Today Nate tells us about the journey that led him to start on an MVP and Josh tells us about the Referral Rock feature that was removed a while a go and just got re-introduced.

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EP25: Deploy Empathy with Michele Hansen from Geocodio

Searching For SaaS Podcast
Searching For SaaS Podcast
EP25: Deploy Empathy with Michele Hansen from Geocodio
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This week Michele Hansen from Geocodio tells us all about her startup journey and her new book Deploy Empathy. Join us for Michele’s journey and why she believes empathy is the way to build a better business.

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EP24: June Analytics SaaS from Idea to Seed and Enterprise SaaS “Fun”

Searching For SaaS Podcast
Searching For SaaS Podcast
EP24: June Analytics SaaS from Idea to Seed and Enterprise SaaS "Fun"
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Josh and Nate discuss two topics of interest. We dive into how June.so (the analytics company) went from idea to seed round and chat about all the fun Josh and his team are having with enterprise SaaS selling.

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EP23: Jane and Benedikt from Userlist

Searching For SaaS Podcast
Searching For SaaS Podcast
EP23: Jane and Benedikt from Userlist
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Today we bring you Jane & Benedikt, founders of Userlist. They share their story and the lessons they’ve learned on their way to a milestone.

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EP22: First hires at a startup, how Josh did it and questions from Nate

Searching For SaaS Podcast
Searching For SaaS Podcast
EP22: First hires at a startup, how Josh did it and questions from Nate
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What do you look for in your first hires? Today Nate asks Josh about his first 10 hires. What worked, what didn’t and how he thought about those decisions.

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EP21: Ramli John on why he wrote the book on product onboarding and the secrets to launching it

Searching For SaaS Podcast
Searching For SaaS Podcast
EP21: Ramli John on why he wrote the book on product onboarding and the secrets to launching it
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We had a great conversion with Ramli John author of Product Led Onboarding. We pick his brain on why he wrote the book, how he’s killed it with his book launch, and fun throwback conversations on freemium.

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EP20: How Josh and Nate learn

Searching For SaaS Podcast
Searching For SaaS Podcast
EP20: How Josh and Nate learn
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This week we chat about where we look for information and how we learn. Turns out we approach learning very differently depending on what category it is.

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EP19: Revisiting why we started, what we’ve learned, and what’s next for the podcast

Searching For SaaS Podcast
Searching For SaaS Podcast
EP19: Revisiting why we started, what we've learned, and what's next for the podcast
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We’re 18 episodes in and we get a little meta about the podcast so far. Revisiting the “why”, how we far we’ve come, and where we want to go next.

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EP18: Nate interviews Josh on his hiring process

Searching For SaaS Podcast
Searching For SaaS Podcast
EP18: Nate interviews Josh on his hiring process
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Hiring is a tricky business. Bringing in the wrong person can be incredibly expensive and even damaging to your team. Nate questions Josh on the hiring processes he and his company have developed to help get the right people on the team.

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EP17: How Nate and Josh got into software development

Searching For SaaS Podcast
Searching For SaaS Podcast
EP17: How Nate and Josh got into software development
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Both Nate and Josh have a development background. In this episode we find out how they got into software programming which is a bit of a trip down memory lane. We also hear updates on Josh’s 6-week sprint and Nate’s ad-spy idea.

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A small ask for a big impact to the podcast

Searching For SaaS Podcast
Searching For SaaS Podcast
A small ask for a big impact to the podcast
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Whether you’ve only listened one episode or all of them, we need your help to make the podcast better. Please give us feedback using the link below.

We won’t require email or anything personal. It’s easy to complete on a mobile device!

https://searchingforsaas.com/feedback/

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EP16: Author Arvid Kahl on the audience-first approach to starting a business

Searching For SaaS Podcast
Searching For SaaS Podcast
EP16: Author Arvid Kahl on the audience-first approach to starting a business
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Arvid Kahl joins the show as our very first guest. We jump right into the advantages of an audience-first approach to getting a business off the ground [topic of his new book – The Embedded Entrepreneur] and dive into Arvid’s backstory where audience is THE source of inspiration for his projects and ideas.

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EP15: Customer interviews and another level of validation?

Searching For SaaS Podcast
Searching For SaaS Podcast
EP15: Customer interviews and another level of validation?
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Nate discusses his customer interviews with his new idea. Josh challenges Nate with a set of additional idea validation questions to think about based on challenges Josh has seen in churn and onboarding

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EP14: Nate the drop shipper!??

Searching For SaaS Podcast
Searching For SaaS Podcast
EP14: Nate the drop shipper!??
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This week we learn about Nate’s new idea and the steps he’s taking to validate it. We’ll go through the one page validation strategy and what he’s working on now.

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EP13: To build in public or not to build in public

Searching For SaaS Podcast
Searching For SaaS Podcast
EP13: To build in public or not to build in public
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This week we dive into the perils and positives of building in public. We talk to Nate about how much he’s going to share with listeners.

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EP12: 3 more ideas for our market-based validation

Searching For SaaS Podcast
Searching For SaaS Podcast
EP12: 3 more ideas for our market-based validation
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The last 3 ideas have some pitfalls and some interesting research. Josh and Nate jump into analyzing the last 3 of Nate’s homework ideas and discuss next steps.

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EP11: Nate’s market-based approach to ideation [First 2 homework ideas turned in]

Searching For SaaS Podcast
Searching For SaaS Podcast
EP11: Nate's market-based approach to ideation [First 2 homework ideas turned in]
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Looks like Nate’s ideation brain has been rewired a bit with this new approach to coming up with a new SaaS idea. Josh and Nate dive into the new process and assess 2 of out the 5 ideas Nate was challenged to come up with in 1 week

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EP10: Throw-down on approaches to finding a niche – Nate and Josh compare notes on research methods

Searching For SaaS Podcast
Searching For SaaS Podcast
EP10: Throw-down on approaches to finding a niche - Nate and Josh compare notes on research methods
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Nate and Josh compare their approaches to assessing markets and looking for niches. By the end, Josh’s throws down an unique 1 week challenge for Nate.

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EP9: Josh’s ARR quiz- Nate learns how far off his market size estimates are

Searching For SaaS Podcast
Searching For SaaS Podcast
EP9: Josh's ARR quiz- Nate learns how far off his market size estimates are
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Josh quizzes Nate on a game of “How much does that company make in ARR?” We find out how big some of these “niches” are and how to look at them differently.

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EP8: Our take on State of Independent SaaS 2021 – Part 2

Searching For SaaS Podcast
Searching For SaaS Podcast
EP8: Our take on State of Independent SaaS 2021 - Part 2
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Josh and Nate give their varying points of view on the State of Independent SaaS 2021 Report. Part 2 covers the remaining 3 sections of the report about SaaS Metrics, Marketing, and Growth.

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EP7: Our take on State of Independent SaaS 2021 – Part 1

Searching For SaaS Podcast
Searching For SaaS Podcast
EP7: Our take on State of Independent SaaS 2021 - Part 1
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Josh and Nate give their varying points of view on the State of Independent SaaS 2021 Report. Part 1 covers the first 3 sections of the report about the founders, companies, and pricing.

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EP6: Two ideas to validate and building a mentality of progress [Nate search update]

Searching For SaaS Podcast
Searching For SaaS Podcast
EP6: Two ideas to validate and building a mentality of progress [Nate search update]
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We get an update from Nate on his search as Josh asks about recent ideas and projects. Nate wonders when it will “happen for him” and Josh talks about building skills and assets that one takes with you on your journey.

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EP5: Minimal-MVP Validation | How low-code can you go?

Searching For SaaS Podcast
Searching For SaaS Podcast
EP5: Minimal-MVP Validation | How low-code can you go?
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Nate and Josh dig into their first listener question (woot!) regarding Josh’s use of low/no-code to validate product ideas

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EP4: Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?

Searching For SaaS Podcast
Searching For SaaS Podcast
EP4: Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?
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Today Josh and Nate get into a lot of whys. Why did they start this podcast? And why is SaaS for them and why not other indie types of businesses?

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EP3: Josh’s failed startup that started him on the SaaS path

Searching For SaaS Podcast
Searching For SaaS Podcast
EP3: Josh's failed startup that started him on the SaaS path
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Nate and Josh go back in the time machine to talk about UberNote and how Josh got his start in what wasn’t even called SaaS yet

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EP2: Continuing with Nate’s most recent SaaS ideas gone bad

Searching For SaaS Podcast
Searching For SaaS Podcast
EP2: Continuing with Nate's most recent SaaS ideas gone bad
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Josh and Nate continue their conversation around Nate’s SaaS ideas. Today we go deeper into the challenges of positioning in a competitive space.

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EP1: Meet the guys + Nate’s first attempts with a SaaS business

Searching For SaaS Podcast
Searching For SaaS Podcast
EP1: Meet the guys + Nate's first attempts with a SaaS business
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Can you believe it? Nate has more than 3 failed startup attempts! On today’s episode, Josh pulls out the story and some interesting nuggets on what works and what doesn’t.

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