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Searching For SaaS Podcast

A fresh perspective on the stages of building a SaaS business

About the Searching For SaaS Podcast

A fresh perspective on the stages of building a software as a service (SaaS) business.

In this podcast we hear from Josh Ho and Nate Bosscher, two founders in very different stages of their SaaS journey.

Josh is in the company building phase. While Nate struggles to start a profitable SaaS of his own.

Follow their journey as Josh helps Nate find his footing and they meander the world of SaaS.

Meet the hosts

Nate Bosscher

Twitter

Nate is a software engineer and entrepreneur. When he isn’t consulting at Blue Giraffe, he’s working on his next startup idea.

He’s had a lot of failed attempts but each attempt is closer and closer to success.

Josh Ho

Twitter

Josh is the founder of Referral Rock a SaaS business in the marketing technology space.

He’s an engineer by trade but now spends his time wherever the business needs him most.

He sometimes blogs at mojoho, but aspires to write more. You can also find him on LinkedIn but mostly Twitter.

Recent episodes with our SaaS founders

Go/no-go on conference attendance as a busy startup founder

December 4, 2024 No Comments
Searching For SaaS
Searching For SaaS
Go/no-go on conference attendance as a busy startup founder
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Today on the show Josh and Nate talk about conferences and reasons why a startup founder may or may not choose to attend. They dive into customer discovery, early marketing approaches, and language market fit.

Links:
Marketing Against the Grain: https://open.spotify.com/episode/5AVbuUGM7MftTFVAf86RTT
Market / Language Fit: https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds/
ChatGPT Customer Interviews: https://www.systm.co/post/can-chatgpt-replace-customer-interviews
AI Customer Exploration: https://www.app.supercopy.ai/

This is episode 117

Show Notes »

Two-Time SaaS Operator Aaron Weiche Shares Tactics, Strategy and His Story

November 20, 2024 No Comments
Searching For SaaS
Searching For SaaS
Two-Time SaaS Operator Aaron Weiche Shares Tactics, Strategy and His Story
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Today, we chat with Aaron Weiche co-founder of LeadFerno and CEO at GatherUp. Aaron shares his take on the current SMB market, how he grew LeadFerno, GatherUp and his strategy for the future.

You can find Aaron at https://www.linkedin.com/in/aaronweiche/

Show Notes »

Yay traction! But how should Nate respond to the “do you white-label” question?

October 23, 2024 No Comments
Searching For SaaS
Searching For SaaS
Yay traction! But how should Nate respond to the "do you white-label" question?
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Today on the show we talk about responding to partnership inquiries. We go through everything from white labelling, reselling, affiliates and specific customization. Josh shares some of his experience from the trenches as we think through these ideas.

This is episode 115

Show Notes »

15yrs+ growing LessAnnoyingCRM with cofounder Tyler King

September 25, 2024 No Comments
Searching For SaaS
Searching For SaaS
15yrs+ growing LessAnnoyingCRM with cofounder Tyler King
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Today, Tyler King shares the ups and downs of growing his SaaS over the last 15yrs+. We dig into the origin of LessAnnoyingCRM, mistakes they made along the way and how they currently look at the world. Tyler is a great guy and was very open about sharing his story. Enjoy!

You can find Tyler at:
– Twitter: https://x.com/TylerMKing
– Company: https://www.lessannoyingcrm.com/
– Podcast: https://www.startuptolast.com/

This is episode 114

Show Notes »

Putting Market Research in it’s Box

August 28, 2024 No Comments
Searching For SaaS
Searching For SaaS
Putting Market Research in it’s Box
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Today, we talk about our methods and approach to competitive and technical research. Let’s dive in!

This is episode 113

Show Notes »

Luggage, Soup and an Unexpected Marketing Dilemma

July 31, 2024 No Comments
Searching For SaaS
Searching For SaaS
Luggage, Soup and an Unexpected Marketing Dilemma
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Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food.
We also discuss the most urgent question your startup needs to answer: Why Buy Now?

This is episode 112

Links:

Bags Fly Free vs Soup is Good Food
https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/

Dave Kellogg Podcast
https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK

Ruben Gamez on Twitter
https://twitter.com/earthlingworks/status/1815165607144513572

Why Buy Now? The Most Urgent Question Your Startup Needs to Answer
https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0

Show Notes »
All Episodes

Why we started our SaaS podcast

Starting a SaaS business isn’t easy, but it’s definitely more fun with a friend to help you along the way. Since they launched this podcast in early 2021, the most downloaded episode is Episode 4 – Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?.

Josh and Nate are avid podcast listeners who listen and learn from the best SaaS podcasts and SaaS entrepreneurs such as:

  • The Official Saastr Podcast by Jason Lemkin
  • SaaS Breakthrough
  • Nathan Latka
  • Dan Martell
  • The Saas Revolution Show by Alex Theuma of SaaStock
  • Saas Startup podcast
  • The Saas Podcast by Omer Khan of SaaS Club
  • Startup Chat by Hiten Shah and Steli Efti
 

But they truly drew inspiration from the the Software Social Podcast where their friends Colleen and Michele have created a fantastic dynamic between two SaaS founders at different stages of their business. 

Legend has it that Josh say’s this exact quote to Nate: “What do you think about starting a podcast? I’ll be Michele, you can be Colleen”.

What types of SaaS business topics are covered?

So far they’ve learned a lot about how they each approach ideation, market validation, and the mentality of building assets. They plan on covering more SaaS topics in the future like MRR, ARR, churn, onboarding, customer success, bootstrapping, co-founders, SaaS product, B2B SaaS, growth hacking, entrepreneurship, SaaS marketing, case studies, content marketing, SEO, growth strategies, being a serial entrepreneur, and marketing strategies.  All with both actionable advice and actionable insights.

While both Nate and Josh are bootstrapped, this startup chat style podcast is not exclusively about bootstrapping.

Both Nate and Josh agree that the process of sharing our journey’s as in public as SaaS founders has been both rewarding and fun. Nate approaches this whole process with a beginner’s mindset, yet he’s far from a beginner. While Josh tries to stay open-minded and is careful not to give blanket advice.

Join the guys each week for new episodes wherever you listen to podcasts. (and yes there maybe some SaaS but mostly just josh-splaining)

New episodes

We publish every week on Wednesday

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