A fresh perspective on the stages of building a SaaS business

About the Searching For SaaS Podcast

A fresh perspective on the stages of building a software as a service (SaaS) business.

In this podcast we hear from Josh Ho and Nate Bosscher, two founders in very different stages of their SaaS journey.

Josh is in the company building phase. While Nate struggles to start a profitable SaaS of his own.

Follow their journey as Josh helps Nate find his footing and they meander the world of SaaS.

Meet the hosts

Nate Bosscher

Nate is a software engineer and entrepreneur. When he isn’t consulting at Blue Giraffe, he’s working on his next startup idea.

He’s had a lot of failed attempts but each attempt is closer and closer to success.

Josh Ho

Josh is the founder of Referral Rock a SaaS business in the marketing technology space.

He’s an engineer by trade but now spends his time wherever the business needs him most.

He sometimes blogs at mojoho, but aspires to write more. You can also find him on LinkedIn but mostly Twitter.

Recent episodes with our SaaS founders

EP51: Status List feels stagnant, how can we fix that?

Searching For SaaS Podcast
Searching For SaaS Podcast
EP51: Status List feels stagnant, how can we fix that?
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Today we dive into Status List (Nate’s Uptime Monitoring service) and what strategies could be used to grow that business.

Show Notes »

EP50: A Game as Marketing for Product Sonar?

Searching For SaaS Podcast
Searching For SaaS Podcast
EP50: A Game as Marketing for Product Sonar?
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We’ve made it to #50!! This week we do a little reflection and look forwards at more things to be done for Product Sonar.

Show Notes »

EP49.5: Profitwell, Baremetrics, Chart Mogul, the 3 horse race of pricing analytics

Searching For SaaS Podcast
Searching For SaaS Podcast
EP49.5: Profitwell, Baremetrics, Chart Mogul, the 3 horse race of pricing analytics
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On this special .5 episode, we look into 3 startups: Baremetrics, Profitwell and Chart Mogul, they all were founded in the last ~5yrs, originally they did mostly the same thing, they were fierce competitors, and today 2 of them have been acquired. Today, an outsider’s view of the 3 horse race.

Show Notes »

EP49: Tech downturn and strategies we can use in a slower economy

Searching For SaaS Podcast
Searching For SaaS Podcast
EP49: Tech downturn and strategies we can use in a slower economy
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This week we talk about the tech slowdown and ways we can make the best of this as bootstrapped companies.

Show Notes »

EP48: Dashboarding, review scraping and Referral Rock ideas

Searching For SaaS Podcast
Searching For SaaS Podcast
EP48: Dashboarding, review scraping and Referral Rock ideas
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Josh has some ideas for Referral Rock that involve scraping and Nate wishes he could launch a company around dashboarding.

Show Notes »

EP47: Magazine Advertising for Product Sonar??

Searching For SaaS Podcast
Searching For SaaS Podcast
EP47: Magazine Advertising for Product Sonar??
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This week Nate & Josh talk about a strange opportunity for a print ad to reach Product Sonar’s audience.

Show Notes »

Why we started our SaaS podcast

Starting a SaaS business isn’t easy, but it’s definitely more fun with a friend to help you along the way. Since they launched this podcast in early 2021, the most downloaded episode is Episode 4 – Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?.

Josh and Nate are avid podcast listeners who listen and learn from the best SaaS podcasts and SaaS entrepreneurs such as:

  • The Official Saastr Podcast by Jason Lemkin
  • SaaS Breakthrough
  • Nathan Latka
  • Dan Martell
  • The Saas Revolution Show by Alex Theuma of SaaStock
  • Saas Startup podcast
  • The Saas Podcast by Omer Khan of SaaS Club
  • Startup Chat by Hiten Shah and Steli Efti
 

But they truly drew inspiration from the the Software Social Podcast where their friends Colleen and Michele have created a fantastic dynamic between two SaaS founders at different stages of their business. 

Legend has it that Josh say’s this exact quote to Nate: “What do you think about starting a podcast? I’ll be Michele, you can be Colleen”.

What types of SaaS business topics are covered?

So far they’ve learned a lot about how they each approach ideation, market validation, and the mentality of building assets. They plan on covering more SaaS topics in the future like MRR, ARR, churn, onboarding, customer success, bootstrapping, co-founders, SaaS product, B2B SaaS, growth hacking, entrepreneurship, SaaS marketing, case studies, content marketing, SEO, growth strategies, being a serial entrepreneur, and marketing strategies.  All with both actionable advice and actionable insights.

While both Nate and Josh are bootstrapped, this startup chat style podcast is not exclusively about bootstrapping.

Both Nate and Josh agree that the process of sharing our journey’s as in public as SaaS founders has been both rewarding and fun. Nate approaches this whole process with a beginner’s mindset, yet he’s far from a beginner. While Josh tries to stay open-minded and is careful not to give blanket advice.

Join the guys each week for new episodes wherever you listen to podcasts. (and yes there maybe some SaaS but mostly just josh-splaining)