A fresh perspective on the stages of building a SaaS business

About the Searching For SaaS Podcast

A fresh perspective on the stages of building a software as a service (SaaS) business.

In this podcast we hear from Josh Ho and Nate Bosscher, two founders in very different stages of their SaaS journey.

Josh is in the company building phase. While Nate struggles to start a profitable SaaS of his own.

Follow their journey as Josh helps Nate find his footing and they meander the world of SaaS.

Meet the hosts

Nate Bosscher

Nate is a software engineer and entrepreneur. When he isn’t consulting at Blue Giraffe, he’s working on his next startup idea.

He’s had a lot of failed attempts but each attempt is closer and closer to success.

Josh Ho

Josh is the founder of Referral Rock a SaaS business in the marketing technology space.

He’s an engineer by trade but now spends his time wherever the business needs him most.

He sometimes blogs at mojoho, but aspires to write more. You can also find him on LinkedIn but mostly Twitter.

Recent episodes with our SaaS founders

EP36: Josh and Nate talk about approaches to events and trade shows

Searching For SaaS Podcast
Searching For SaaS Podcast
EP36: Josh and Nate talk about approaches to events and trade shows
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Nate talks through the an opportunity for him to reach ideal customers at an upcoming trade show.

Show Notes »

EP35: The challenge in creating an ideal buying experience

Searching For SaaS Podcast
Searching For SaaS Podcast
EP35: The challenge in creating an ideal buying experience
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Nate’s recent buying experience is frustrating. He just wants a SaaS to take his money. Josh sheds light on why it’s not so easy on the other side depending on the stage of the business.

Show Notes »

EP34: Benefits and Problems with Founder Communities

Searching For SaaS Podcast
Searching For SaaS Podcast
EP34: Benefits and Problems with Founder Communities
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Nate and Josh talk about the various founder communities they are in. They can see the great benefits as well as unique challenges of being involved in founder communities.

Show Notes »

EP33: In B2B SaaS: What comes first brand, story, or positioning?

Searching For SaaS Podcast
Searching For SaaS Podcast
EP33: In B2B SaaS: What comes first brand, story, or positioning?
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Nate and Josh debate their views on these well known marketing terms and how to make sense of it for B2B SaaS

Show Notes »

EP 32: Why it took 3+ years for Josh to fix obvious user problems

Searching For SaaS Podcast
Searching For SaaS Podcast
EP 32: Why it took 3+ years for Josh to fix obvious user problems
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Josh and Nate explore how Josh’s product had some serious onboarding problems, why it took so long to solve them, and the advantages services played in a optimum outcome.

Show Notes »

EP31: Nate and Josh talk about pricing for Nate’s project

Searching For SaaS Podcast
Searching For SaaS Podcast
EP31: Nate and Josh talk about pricing for Nate's project
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Nate is thinking through initial pricing and chats with Josh on how he has done it with his products.

Show Notes »

Why we started our SaaS podcast

Starting a SaaS business isn’t easy, but it’s definitely more fun with a friend to help you along the way. Since they launched this podcast in early 2021, the most downloaded episode is Episode 4 – Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?.

Josh and Nate are avid podcast listeners who listen and learn from the best SaaS podcasts and SaaS entrepreneurs such as:

  • The Official Saastr Podcast by Jason Lemkin
  • SaaS Breakthrough
  • Nathan Latka
  • Dan Martell
  • The Saas Revolution Show by Alex Theuma of SaaStock
  • Saas Startup podcast
  • The Saas Podcast by Omer Khan of SaaS Club
  • Startup Chat by Hiten Shah and Steli Efti
 

But they truly drew inspiration from the the Software Social Podcast where their friends Colleen and Michele have created a fantastic dynamic between two SaaS founders at different stages of their business. 

Legend has it that Josh say’s this exact quote to Nate: “What do you think about starting a podcast? I’ll be Michele, you can be Colleen”.

What types of SaaS business topics are covered?

So far they’ve learned a lot about how they each approach ideation, market validation, and the mentality of building assets. They plan on covering more SaaS topics in the future like MRR, ARR, churn, onboarding, customer success, bootstrapping, co-founders, SaaS product, B2B SaaS, growth hacking, entrepreneurship, SaaS marketing, case studies, content marketing, SEO, growth strategies, being a serial entrepreneur, and marketing strategies.  All with both actionable advice and actionable insights.

While both Nate and Josh are bootstrapped, this startup chat style podcast is not exclusively about bootstrapping.

Both Nate and Josh agree that the process of sharing our journey’s as in public as SaaS founders has been both rewarding and fun. Nate approaches this whole process with a beginner’s mindset, yet he’s far from a beginner. While Josh tries to stay open-minded and is careful not to give blanket advice.

Join the guys each week for new episodes wherever you listen to podcasts. (and yes there maybe some SaaS but mostly just josh-splaining)