A fresh perspective on the stages of building a SaaS business

About the Searching For SaaS Podcast

A fresh perspective on the stages of building a software as a service (SaaS) business.

In this podcast we hear from Josh Ho and Nate Bosscher, two founders in very different stages of their SaaS journey.

Josh is in the company building phase. While Nate struggles to start a profitable SaaS of his own.

Follow their journey as Josh helps Nate find his footing and they meander the world of SaaS.

Meet the hosts

Nate Bosscher

Nate is a software engineer and entrepreneur. When he isn’t consulting at Blue Giraffe, he’s working on his next startup idea.

He’s had a lot of failed attempts but each attempt is closer and closer to success.

Josh Ho

Josh is the founder of Referral Rock a SaaS business in the marketing technology space.

He’s an engineer by trade but now spends his time wherever the business needs him most.

He sometimes blogs at mojoho, but aspires to write more. You can also find him on LinkedIn but mostly Twitter.

Recent episodes with our SaaS founders

EP40: Josh and Nate discuss goal setting for their businesses

Searching For SaaS Podcast
Searching For SaaS Podcast
EP40: Josh and Nate discuss goal setting for their businesses
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Josh and Nate talk about their goals for 2022 and goal setting in general.

Show Notes »

EP39: James Doman-Pipe educates us on Product Marketing Managers

Searching For SaaS Podcast
Searching For SaaS Podcast
EP39: James Doman-Pipe educates us on Product Marketing Managers
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Josh and Nate interview James about the role of product marketing managers in B2B SaaS. What makes a good one and where they fit in various stages.

Show Notes »

EP38: The unique work culture at Referral Rock

Searching For SaaS Podcast
Searching For SaaS Podcast
EP38: The unique work culture at Referral Rock
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Today Josh shares the inside of Referral Rock’s remote work culture. Nate & Josh explore what’s worked what hasn’t.

Show Notes »

EP37: Nate talks about email outreach with Josh

Searching For SaaS Podcast
Searching For SaaS Podcast
EP37: Nate talks about email outreach with Josh
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Nate wants to reach customers via cold email outreach and talks to Josh about various approaches.

Show Notes »

EP36: Josh and Nate talk about approaches to events and trade shows

Searching For SaaS Podcast
Searching For SaaS Podcast
EP36: Josh and Nate talk about approaches to events and trade shows
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Nate talks through the an opportunity for him to reach ideal customers at an upcoming trade show.

Show Notes »

EP35: The challenge in creating an ideal buying experience

Searching For SaaS Podcast
Searching For SaaS Podcast
EP35: The challenge in creating an ideal buying experience
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Nate’s recent buying experience is frustrating. He just wants a SaaS to take his money. Josh sheds light on why it’s not so easy on the other side depending on the stage of the business.

Show Notes »

Why we started our SaaS podcast

Starting a SaaS business isn’t easy, but it’s definitely more fun with a friend to help you along the way. Since they launched this podcast in early 2021, the most downloaded episode is Episode 4 – Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?.

Josh and Nate are avid podcast listeners who listen and learn from the best SaaS podcasts and SaaS entrepreneurs such as:

  • The Official Saastr Podcast by Jason Lemkin
  • SaaS Breakthrough
  • Nathan Latka
  • Dan Martell
  • The Saas Revolution Show by Alex Theuma of SaaStock
  • Saas Startup podcast
  • The Saas Podcast by Omer Khan of SaaS Club
  • Startup Chat by Hiten Shah and Steli Efti
 

But they truly drew inspiration from the the Software Social Podcast where their friends Colleen and Michele have created a fantastic dynamic between two SaaS founders at different stages of their business. 

Legend has it that Josh say’s this exact quote to Nate: “What do you think about starting a podcast? I’ll be Michele, you can be Colleen”.

What types of SaaS business topics are covered?

So far they’ve learned a lot about how they each approach ideation, market validation, and the mentality of building assets. They plan on covering more SaaS topics in the future like MRR, ARR, churn, onboarding, customer success, bootstrapping, co-founders, SaaS product, B2B SaaS, growth hacking, entrepreneurship, SaaS marketing, case studies, content marketing, SEO, growth strategies, being a serial entrepreneur, and marketing strategies.  All with both actionable advice and actionable insights.

While both Nate and Josh are bootstrapped, this startup chat style podcast is not exclusively about bootstrapping.

Both Nate and Josh agree that the process of sharing our journey’s as in public as SaaS founders has been both rewarding and fun. Nate approaches this whole process with a beginner’s mindset, yet he’s far from a beginner. While Josh tries to stay open-minded and is careful not to give blanket advice.

Join the guys each week for new episodes wherever you listen to podcasts. (and yes there maybe some SaaS but mostly just josh-splaining)