A fresh perspective on the stages of building a SaaS business
A fresh perspective on the stages of building a software as a service (SaaS) business.
In this podcast we hear from Josh Ho and Nate Bosscher, two founders in very different stages of their SaaS journey.
Josh is in the company building phase. While Nate struggles to start a profitable SaaS of his own.
Follow their journey as Josh helps Nate find his footing and they meander the world of SaaS.
Nate Bosscher
Nate is a software engineer and entrepreneur. When he isn’t consulting at Blue Giraffe, he’s working on his next startup idea.
He’s had a lot of failed attempts but each attempt is closer and closer to success.
Josh Ho
Josh is the founder of Referral Rock a SaaS business in the marketing technology space.
He’s an engineer by trade but now spends his time wherever the business needs him most.
He sometimes blogs at mojoho, but aspires to write more. You can also find him on LinkedIn but mostly Twitter.
Today we review 2022 and make some big goals for 2023.
What do you think our most listened to episode of 2022 was?
What should Nate & Josh focus on this year?
Find out more on today’s pod
This is episode #67
Vitamin and painkiller products are a classic analogy used in SAAS circles. Which type of business would you prefer to operate? Why? And perhaps the larger question, are these actually useful ways to describe a business?
Let us know what you think!
We’re always reachable on Twitter Josh is @jlogic, Nate is @natebosscher
This week we talk about selling brown sugar water and why netflix would want you to watch more tv.
Have you seen the Pepsi Where’s my Jet documentary on netflix? They’ve got some interesting marketing strategies that we get into today on the show. Who knew that selling carbonated water could require next-level marketing?
We’ve all hit that feature on netflix that auto-plays the next episode in the show. Why would netflix do that? It costs them more bandwidth, people go through shows faster, people aren’t re-enforced to ask for more. What’s going on here? Nate and Josh have some ideas.
Want to hang out online? Come find us at @natebosscher and @jlogic on Twitter
Josh and his team take another look at the positioning of Referral Rock. Today we talk through some of the exercises and factors he’ll use with his team.
Starting a SaaS business isn’t easy, but it’s definitely more fun with a friend to help you along the way. Since they launched this podcast in early 2021, the most downloaded episode is Episode 4 – Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?.
Josh and Nate are avid podcast listeners who listen and learn from the best SaaS podcasts and SaaS entrepreneurs such as:
But they truly drew inspiration from the the Software Social Podcast where their friends Colleen and Michele have created a fantastic dynamic between two SaaS founders at different stages of their business.
Legend has it that Josh say’s this exact quote to Nate: “What do you think about starting a podcast? I’ll be Michele, you can be Colleen”.
So far they’ve learned a lot about how they each approach ideation, market validation, and the mentality of building assets. They plan on covering more SaaS topics in the future like MRR, ARR, churn, onboarding, customer success, bootstrapping, co-founders, SaaS product, B2B SaaS, growth hacking, entrepreneurship, SaaS marketing, case studies, content marketing, SEO, growth strategies, being a serial entrepreneur, and marketing strategies. All with both actionable advice and actionable insights.
While both Nate and Josh are bootstrapped, this startup chat style podcast is not exclusively about bootstrapping.
Both Nate and Josh agree that the process of sharing our journey’s as in public as SaaS founders has been both rewarding and fun. Nate approaches this whole process with a beginner’s mindset, yet he’s far from a beginner. While Josh tries to stay open-minded and is careful not to give blanket advice.
Join the guys each week for new episodes wherever you listen to podcasts. (and yes there maybe some SaaS but mostly just josh-splaining)
