A fresh perspective on the stages of building a software as a service (SaaS) business.
In this podcast we hear from Josh Ho and Nate Bosscher, two founders in very different stages of their SaaS journey.
Josh is in the company building phase. While Nate struggles to start a profitable SaaS of his own.
Follow their journey as Josh helps Nate find his footing and they meander the world of SaaS.
Nate Bosscher
Nate is a software engineer and entrepreneur. When he isn’t consulting at Blue Giraffe, he’s working on his next startup idea.
He’s had a lot of failed attempts but each attempt is closer and closer to success.
Josh Ho
Josh is the founder of Referral Rock a SaaS business in the marketing technology space.
He’s an engineer by trade but now spends his time wherever the business needs him most.
He sometimes blogs at mojoho, but aspires to write more. You can also find him on LinkedIn but mostly Twitter.
Both Nate and Josh have a development background. In this episode we find out how they got into software programming which is a bit of a trip down memory lane. We also hear updates on Josh’s 6-week sprint and Nate’s ad-spy idea.
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Arvid Kahl joins the show as our very first guest. We jump right into the advantages of an audience-first approach to getting a business off the ground [topic of his new book – The Embedded Entrepreneur] and dive into Arvid’s backstory where audience is THE source of inspiration for his projects and ideas.
Nate discusses his customer interviews with his new idea. Josh challenges Nate with a set of additional idea validation questions to think about based on challenges Josh has seen in churn and onboarding
This week we learn about Nate’s new idea and the steps he’s taking to validate it. We’ll go through the one page validation strategy and what he’s working on now.
This week we dive into the perils and positives of building in public. We talk to Nate about how much he’s going to share with listeners.
Starting a SaaS business isn’t easy, but it’s definitely more fun with a friend to help you along the way. Since they launched this podcast in early 2021, the most downloaded episode is Episode 4 – Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?.
Josh and Nate are avid podcast listeners who listen and learn from the best SaaS podcasts and SaaS entrepreneurs such as:
But they truly drew inspiration from the the Software Social Podcast where their friends Colleen and Michele have created a fantastic dynamic between two SaaS founders at different stages of their business.
Legend has it that Josh say’s this exact quote to Nate: “What do you think about starting a podcast? I’ll be Michele, you can be Colleen”.
So far they’ve learned a lot about how they each approach ideation, market validation, and the mentality of building assets. They plan on covering more SaaS topics in the future like MRR, ARR, churn, onboarding, customer success, bootstrapping, co-founders, SaaS product, B2B SaaS, growth hacking, entrepreneurship, SaaS marketing, case studies, content marketing, SEO, growth strategies, being a serial entrepreneur, and marketing strategies. All with both actionable advice and actionable insights.
While both Nate and Josh are bootstrapped, this startup chat style podcast is not exclusively about bootstrapping.
Both Nate and Josh agree that the process of sharing our journey’s as in public as SaaS founders has been both rewarding and fun. Nate approaches this whole process with a beginner’s mindset, yet he’s far from a beginner. While Josh tries to stay open-minded and is careful not to give blanket advice.
Join the guys each week for new episodes wherever you listen to podcasts. (and yes there maybe some SaaS but mostly just josh-splaining)
