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Searching For SaaS Podcast

A fresh perspective on the stages of building a SaaS business

Archives: Episode

Go/no-go on conference attendance as a busy startup founder

Searching For SaaS
Searching For SaaS
Go/no-go on conference attendance as a busy startup founder
/

Today on the show Josh and Nate talk about conferences and reasons why a startup founder may or may not choose to attend. They dive into customer discovery, early marketing approaches, and language market fit.

Links:
Marketing Against the Grain: https://open.spotify.com/episode/5AVbuUGM7MftTFVAf86RTT
Market / Language Fit: https://review.firstround.com/finding-language-market-fit-how-to-make-customers-feel-like-youve-read-their-minds/
ChatGPT Customer Interviews: https://www.systm.co/post/can-chatgpt-replace-customer-interviews
AI Customer Exploration: https://www.app.supercopy.ai/

This is episode 117

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December 4, 2024 No Comments

Two-Time SaaS Operator Aaron Weiche Shares Tactics, Strategy and His Story

Searching For SaaS
Searching For SaaS
Two-Time SaaS Operator Aaron Weiche Shares Tactics, Strategy and His Story
/

Today, we chat with Aaron Weiche co-founder of LeadFerno and CEO at GatherUp. Aaron shares his take on the current SMB market, how he grew LeadFerno, GatherUp and his strategy for the future.

You can find Aaron at https://www.linkedin.com/in/aaronweiche/

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November 20, 2024 No Comments

Yay traction! But how should Nate respond to the “do you white-label” question?

Searching For SaaS
Searching For SaaS
Yay traction! But how should Nate respond to the "do you white-label" question?
/

Today on the show we talk about responding to partnership inquiries. We go through everything from white labelling, reselling, affiliates and specific customization. Josh shares some of his experience from the trenches as we think through these ideas.

This is episode 115

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October 23, 2024 No Comments

15yrs+ growing LessAnnoyingCRM with cofounder Tyler King

Searching For SaaS
Searching For SaaS
15yrs+ growing LessAnnoyingCRM with cofounder Tyler King
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Today, Tyler King shares the ups and downs of growing his SaaS over the last 15yrs+. We dig into the origin of LessAnnoyingCRM, mistakes they made along the way and how they currently look at the world. Tyler is a great guy and was very open about sharing his story. Enjoy!

You can find Tyler at:
– Twitter: https://x.com/TylerMKing
– Company: https://www.lessannoyingcrm.com/
– Podcast: https://www.startuptolast.com/

This is episode 114

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September 25, 2024 No Comments

Putting Market Research in it’s Box

Searching For SaaS
Searching For SaaS
Putting Market Research in it’s Box
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Today, we talk about our methods and approach to competitive and technical research. Let’s dive in!

This is episode 113

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August 28, 2024 No Comments

Luggage, Soup and an Unexpected Marketing Dilemma

Searching For SaaS
Searching For SaaS
Luggage, Soup and an Unexpected Marketing Dilemma
/

Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food.
We also discuss the most urgent question your startup needs to answer: Why Buy Now?

This is episode 112

Links:

Bags Fly Free vs Soup is Good Food
https://kellblog.com/2018/06/13/the-two-archetypal-marketing-messages-bags-fly-free-and-soup-is-good-food/

Dave Kellogg Podcast
https://open.spotify.com/episode/1Jozji543Svs2oj9x1wfPK

Ruben Gamez on Twitter
https://twitter.com/earthlingworks/status/1815165607144513572

Why Buy Now? The Most Urgent Question Your Startup Needs to Answer
https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0

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July 31, 2024 No Comments

Double down, Give up or Something else?

Searching For SaaS
Searching For SaaS
Double down, Give up or Something else?
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Today we’re talking about personal strengths, weaknesses and where to focus your attention. Nate & Josh are pretty sure they’re uncommon approach works much better than the status quo.

This is episode 111

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July 17, 2024 No Comments

‘People don’t change’ might just change you

Searching For SaaS
Searching For SaaS
‘People don’t change’ might just change you
/

Today on the show we talk about patterns in prospects, co-workers and even our families that change how we approach sales, management and life. It’s a full bag of truisms that have impacted us in unexpected ways.

This is episode 110

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July 3, 2024 No Comments

The Unexpected Audience Pivot for Nate’s Tool

Searching For SaaS
Searching For SaaS
The Unexpected Audience Pivot for Nate's Tool
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Today we talk about a tool Nate’s been working on and who the target market is. Josh has some great insights on how to hone this idea for better growth.

This is episode 109

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June 19, 2024 No Comments

Josh’s Odd Listening Tour Leads to an App Idea

Searching For SaaS
Searching For SaaS
Josh’s Odd Listening Tour Leads to an App Idea
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Today on the show we talk about the non-saas podcasts Josh has been listening to and how this has changed his perspective. All this learning has Josh thinking of a new app idea that he shares with us towards the end of the episode.

This is episode 108

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June 5, 2024 No Comments

Success in 3 Market Types

Searching For SaaS
Searching For SaaS
Success in 3 Market Types
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Some market areas seem to be consistently successful while others are not :thinking_face:. We dive into what those successful areas are and what it’s like to run a company there. We also get a sneak peak into Josh’s experience with Arc for Windows.
Link: https://www.saastr.com/how-do-i-start-a-successful-saas/

This is episode 107

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May 22, 2024 No Comments

Growing Status List Again?

Searching For SaaS
Searching For SaaS
Growing Status List Again?
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Today, Nate & Josh talk about what can be done to grow Status List. Messages to be clarified, trust signals to be added, pricing to be improved. There’s a lot to get through in this episode!

This is episode 106

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May 8, 2024 No Comments

Colleen Schnettler is building a new product

Searching For SaaS
Searching For SaaS
Colleen Schnettler is building a new product
/

Today on the show we talk to our friend Colleen about her SaaS journey, her latest product for the reporting space and her thoughts on getting from 0 to 1.

This is episode 105

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April 24, 2024 No Comments

Nate’s Emerging vs Commodity SaaS

Searching For SaaS
Searching For SaaS
Nate’s Emerging vs Commodity SaaS
/

Today we talk about two products, one in an emerging market, one in a commodity and the challenges with each. This is episode 104

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April 10, 2024 No Comments

Why customers have complicated feelings about churning

Searching For SaaS
Searching For SaaS
Why customers have complicated feelings about churning
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Today we dig into the complex feelings of customers. A company could be on the way in, the way out or about to be dropped like a hot potato by it’s customers. This is episode 103

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March 27, 2024 No Comments

Chris Savage: Building brand to meet early market needs over 18 years

Searching For SaaS
Searching For SaaS
Chris Savage: Building brand to meet early market needs over 18 years
/

Today, Chris Savage from Wistia joins us to talk about all things brand and video. We walk through Chris’ journey building the brand of Wistia, making technical bets and navigating changes in the market. You don’t want to miss this one!
This is episode 102

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March 13, 2024 No Comments

Should apprenticeship make a comeback?

Searching For SaaS
Searching For SaaS
Should apprenticeship make a comeback?
/

Today, we talk about the practise of apprentices and how we could benefit from that today.
This is episode 101

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February 28, 2024 No Comments

What we liked, what we’d change after 100 episodes

Searching For SaaS
Searching For SaaS
What we liked, what we’d change after 100 episodes
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Can you believe it?! Today we’re celebrating 100 episodes of Searching for SaaS! Nate & Josh take a trip down memory lane and look at fun times, great guests and things we’d change. Join us for the centennial episode of S4S 🎉

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February 14, 2024 No Comments

Experiments to help Nate grow MRR, Josh tests Pricing Changes

Searching For SaaS
Searching For SaaS
Experiments to help Nate grow MRR, Josh tests Pricing Changes
/

Today on the show we dig into Josh’s year long project to update pricing for his company. We also get an update from Nate on Testing Taxi growth and the guys talk about experiments Nate could try to grow MRR.

This is episode 99

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January 31, 2024 No Comments

Nate’s 2 month Sales challenge!

Searching For SaaS
Searching For SaaS
Nate's 2 month Sales challenge!
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On the show today, we talk about marketing Nate’s testing project from 0 to 200MRR. Josh has lots of questions.
Let’s start off 2024 with a bang!

This is episode 98

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January 17, 2024 No Comments

Talking to competitors: insightful or terrible?

Searching For SaaS
Searching For SaaS
Talking to competitors: insightful or terrible?
/

Today we discuss how to balance the nuance of what info to discuss, what insights we can gain, and how to mentally prepare for a meeting like this.

This is episode 96

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December 20, 2023 No Comments

Mistakes on CMS Choices and Josh’s No-Code Project

Searching For SaaS
Searching For SaaS
Mistakes on CMS Choices and Josh's No-Code Project
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Today on the show we talk about tech for marketing sites (wordpress, headless CMS, web flow…) and Josh tells us about his experience building a little no-code project.

Links: Jesse Hanley https://twitter.com/jessethanley

This is episode 95

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December 6, 2023 No Comments

Business Retreats & Building Community

Searching For SaaS
Searching For SaaS
Business Retreats & Building Community
/

On the show this week, we talk about business retreats and why some are so great!
There are things we love, and things we’d rather avoid and today we talk about it all.

This is Episode 94

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November 22, 2023 No Comments

A/B Testing Tools, Approaches, and Experiment Logs

Searching For SaaS
Searching For SaaS
A/B Testing Tools, Approaches, and Experiment Logs
/

Today on the show we dive into the world of A/B testing and the tools around that.

This is episode 93

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November 8, 2023 No Comments

Quick takes on Categories, WOM and Frameworks

Searching For SaaS
Searching For SaaS
Quick takes on Categories, WOM and Frameworks
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On the show this week we share our quick takes on category creation (Christopher Lockhead), word of mouth, abandoning business frameworks and Google Podcasts shutdown.

Links
– Lenny’s Podcast (https://www.lennysnewsletter.com/podcast)
– Category creation – https://www.lennysnewsletter.com/p/how-to-become-a-category-pirate-christopher#details
– WOM – https://www.lennyspodcast.com/how-to-drive-word-of-mouth-nilan-peiris-cpo-of-wise/
– Frameworks – https://commoncog.com/reality-without-frameworks/

This is episode 92

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October 25, 2023 No Comments

Colin Nederkoorn on growing Customer.io, pricing and branding

Searching For SaaS
Searching For SaaS
Colin Nederkoorn on growing Customer.io, pricing and branding
/

Today on the show we’re joined by Colin from Customer.io. He takes on the journey of building an integrated messaging platform and his thoughts on pricing and branding.

Colin’s Twitter: @alphacolin
This is episode 91

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October 11, 2023 No Comments

4 Validation Strategies and Honing Value Props

Searching For SaaS
Searching For SaaS
4 Validation Strategies and Honing Value Props
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Today on the show, we dive into 4 validation strategies Lenny Rachitsky suggested in a recent newsletter. Nate & Josh lean into what’s worked for them and which methods they think are the most effective.

Lenny’s article: https://www.lennysnewsletter.com/p/how-to-validate-your-b2b-startup
This is episode 90

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September 27, 2023 No Comments

Brainstorming Marketing Strategy for Testing Taxi

Searching For SaaS
Searching For SaaS
Brainstorming Marketing Strategy for Testing Taxi
/

Today on the show Nate & Josh look at Testing Taxi and how to reach the audience – and which audience to go after. We also dive into some side tunnels with messaging and early MVPs. Buckle up, this is a good one!

Links:
– https://www.linkedin.com/posts/heyrobk_voice-of-the-%3F%3F%3F%3F%3F%3F%3F%3F-voice-of-activity-7101581893774573568-tdtv/
– https://sparktoro.com/blog/modern-content-marketing-your-new-growth-flywheel/

This is episode 89

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September 13, 2023 No Comments

Swipe files, finding your spirit animal

Searching For SaaS
Searching For SaaS
Swipe files, finding your spirit animal
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On the show today, Josh tells us all about Swipefiles, how it helps his creative process and his team. We also into how Josh tracks interesting companies and ideas.

Links:
– Corey Haines: https://twitter.com/coreyhainesco

This is episode 88.

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August 30, 2023 No Comments

Josh and Nate talk Value Props for Testing Taxi

Searching For SaaS
Searching For SaaS
Josh and Nate talk Value Props for Testing Taxi
/

Today on the show, we dive into value propositions and how to to make better ones. We dive into Nate’s value prop for Testing Taxi and how it could be improved.

Links: https://www.youtube.com/watch?v=oICXfZg68x0

This is episode 87

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August 16, 2023 No Comments

How Nate and Josh keep themselves aligned on the “Right Things” to do

Searching For SaaS
Searching For SaaS
How Nate and Josh keep themselves aligned on the "Right Things" to do
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Today we dig into the tools and habits we use to stay on top of things and prioritize the right things. Josh comes at it from the angle of working with a team, while Nate is in the ever changing landscape of consulting clients.

This is episode 86

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July 26, 2023 No Comments

Luca makes a huge pricing change

Searching For SaaS
Searching For SaaS
Luca makes a huge pricing change
/

Today we talk to Luca from Customerly.io about last month’s huge pricing change. He walks us through the thinking behind it and discussed previous pricing choices he’d never do again. Join us for a great chat about everything pricing.

You can find Luca at https://twitter.com/iLucaMicheli, and the pricing we’re discussing at https://www.customerly.io/pricing/

This is episode 85

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July 12, 2023 No Comments

What Nate learns by embedding himself in a community

Searching For SaaS
Searching For SaaS
What Nate learns by embedding himself in a community
/

Today we talk about embedding in a customer community. Nate gives an update on Testing Taxi and Josh weights in.

Join us for a good discussion on the early stages of customer development.

This is episode 84

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June 28, 2023 No Comments

Founders with Strong Opinions

Searching For SaaS
Searching For SaaS
Founders with Strong Opinions
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Today, we explore some strong opinions of serial entrepreneur, Hiten Shah (https://twitter.com/hnshah). We dig into our own ways of thinking differently and how strongly we express that.

This is episode 83

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June 15, 2023 No Comments

Why Nate and Josh slow their roll on AI

Searching For SaaS
Searching For SaaS
Why Nate and Josh slow their roll on AI
/

On the show today Nate and Josh talk about AI and why we aren’t jumping in with both feet.

This is episode 82

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May 31, 2023 No Comments

Keeping successful partnerships aligned (in business + life)

Searching For SaaS
Searching For SaaS
Keeping successful partnerships aligned (in business + life)
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Today on the show, we dig into partnerships – what makes them work and what doesn’t, what keeps them alive and what undermines them. Josh has had over 5 partnerships and he weighs in on some of the insights he’s uncovered.

Further reading:
– https://joshho.substack.com/p/staying-aligned-on-the-big-things

This is episode 81

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May 17, 2023 No Comments

To Build in Public or Not to Build in Public

Searching For SaaS
Searching For SaaS
To Build in Public or Not to Build in Public
/

Today on the show we have Mike from Wafris talking about his fledgling internet security company and how he’s using social media to get off the ground. We explore where social is working for Mike and what he can do to get even more reach.

Links:
– https://wafris.org/
– https://wafris.org/ip-lookup

This is episode 80

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May 10, 2023 No Comments

Designing a High Touch Signup Flow

Searching For SaaS
Searching For SaaS
Designing a High Touch Signup Flow
/

Today on the show we talk about the signup process for Nate’s new SaaS – Testing Taxi. Self-guided trials are not an option so what should he do?

We also check in on Nate’s SEO push on Status List and where he’s running stuck.

Links:
https://testing.taxi

This is episode 79

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May 3, 2023 No Comments

Would we buy either of these SEO, AI, or Chrome Plug-in SaaS?

Searching For SaaS
Searching For SaaS
Would we buy either of these SEO, AI, or Chrome Plug-in SaaS?
/

Today Nate and Josh dive into 3 different SaaS companies and ask: would this be a good business to buy? We dive into how we might market, position or turn a profit with each. The results may surprise you.

We also dig into the AI-powered things SaaS businesses are spinning up lately – a full gamut on the show today.

This is episode 78

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April 26, 2023 No Comments

Time to market Nate’s new project?

Searching For SaaS
Searching For SaaS
Time to market Nate’s new project?
/

Today we talk about Nate’s latest project and if it’s time to buy a domain and tell the world. Josh weights in and gives some helpful SEO tips to get started.

Also today, we talk about abilities and environment and how those have both shaped our entrepreneurial journey.

Links:
https://lawrenceandco.com/your-oxygen-mask-first

This is episode 77

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April 19, 2023 No Comments

Domain Hoarding: Guilty Pleasure or Asset?

Searching For SaaS
Searching For SaaS
Domain Hoarding: Guilty Pleasure or Asset?
/

Today, Josh and Nate discuss the value of domains. What would you pay
for a used domain? Why do people pay millions of dollars for special
domain names? Some of us like to hold 90+ domains for a “rainy day”.
Others only buy domains when they’re ready to launch something.

More on aquisition of chat.com
https://twitter.com/dharmesh/status/1641094109187260421

This is episode 76

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April 12, 2023 No Comments

A Project Back from the Dead and Josh’s Retreat

Searching For SaaS
Searching For SaaS
A Project Back from the Dead and Josh's Retreat
/

Nate shutdown a project because it wasn’t panning out. All of a sudden, customers are showing up
asking to have it turned on. Nate shares the story and what he’s going to do about it.

Also today, Josh went on a founders retreat. He shares the wonders of diverse paths in company building
and how finding “your people” is so meaningful.

This is episode 75

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April 5, 2023 No Comments

Thinking in Bets, easier said than done

Searching For SaaS
Searching For SaaS
Thinking in Bets, easier said than done
/

Today, we talk about poker star Annie Duke’s book on decision making. As founders,
we often look at the world through rose colored glasses. Today we talk about
ways to be realistic, limit failure and increase our chance of success.

You can find Annie Duke’s book on Amazon:
https://www.amazon.ca/Thinking-Bets-Making-Smarter-Decisions/dp/0735216355/ref=asc_df_0735216355/

This is episode 74

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March 29, 2023 No Comments

Teardown of Nate’s Landing Page – Video

Searching For SaaS
Searching For SaaS
Teardown of Nate’s Landing Page - Video
/

Nate’s landing page hasn’t been converting. Today, we dive into a tear down of what’s good, what’s missing and how we can improve it.

You can find the video version of this episode at:
https://joshho.substack.com/p/c18f4386-f062-463e-9f31-8d632de6e2ea

This is episode 73

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March 22, 2023 No Comments

Raise prices? Maybe, not so fast

Searching For SaaS
Searching For SaaS
Raise prices? Maybe, not so fast
/

This week we talk about the common advice to “raise prices”. Josh talks about where this can go wrong and how he thinks about pricing.

Links:
Peep Leja – podcast episode – https://podcasts.apple.com/us/podcast/laying-the-foundation-for-long-term-company-alignment/id1575516851?i=1000601807767
This is episode 72

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March 15, 2023 No Comments

Naming your SaaS so no one forgets

Searching For SaaS
Searching For SaaS
Naming your SaaS so no one forgets
/

Do you have trouble remembering the names of software tools? We do too!
Today, we talk about SaaS names and how some stick and some are impossible to remember.

This is episode 71

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March 8, 2023 No Comments

A Biz Idea & Exploring by Listening

Searching For SaaS
Searching For SaaS
A Biz Idea & Exploring by Listening
/

Today Josh has an idea for a site map research tool that could be in Nate’s wheel house. We bat it around and figure out what the key product is and what next steps would be.

We also talk about learning by exploring and listening to others. This is a huge part of how Nate & Josh learn and it’s neat to hear about their experiences with this.

This is episode #70

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March 1, 2023 No Comments

Hard things and SaaS drift

Searching For SaaS
Searching For SaaS
Hard things and SaaS drift
/

Nate’s been reading and today we discuss his questions on SaaS strategy and company management.

SaaSTR Drift Article: https://www.saastr.com/10-lessons-learned-scaling-to-1b-valuation-with-drifts-co-founders-david-cancel-and-elias-torres-pod-626-video/

The Hard Thing about Hard Things
By Ben Horowitz
https://www.amazon.ca/Hard-Thing-About-Things-Building/dp/0062273205

This is episode 69

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February 15, 2023 No Comments

Emil Shour Answers Our SEO Questions

Searching For SaaS
Searching For SaaS
Emil Shour Answers Our SEO Questions
/

Emil Shour is a long time demand gen builder. He’s worked with fin-tech, prop-tech and other saas companies over the last number of years. Today, we ask Emil all our SEO questions.

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February 1, 2023 No Comments

Nate & Josh’s Goals for 2023

Searching For SaaS
Searching For SaaS
Nate & Josh's Goals for 2023
/

Today we review 2022 and make some big goals for 2023.
What do you think our most listened to episode of 2022 was?
What should Nate & Josh focus on this year?
Find out more on today’s pod

This is episode #67

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January 19, 2023 No Comments

Vitamins vs Painkillers: Josh says neither!

Searching For SaaS
Searching For SaaS
Vitamins vs Painkillers: Josh says neither!
/

Vitamin and painkiller products are a classic analogy used in SAAS circles. Which type of business would you prefer to operate? Why? And perhaps the larger question, are these actually useful ways to describe a business?

Let us know what you think!
We’re always reachable on Twitter Josh is @jlogic, Nate is @natebosscher

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January 4, 2023 No Comments

Selling Pepsi & Netflix AutoPlay Psychology

Searching For SaaS
Searching For SaaS
Selling Pepsi & Netflix AutoPlay Psychology
/

This week we talk about selling brown sugar water and why netflix would want you to watch more tv.

Have you seen the Pepsi Where’s my Jet documentary on netflix? They’ve got some interesting marketing strategies that we get into today on the show. Who knew that selling carbonated water could require next-level marketing?

We’ve all hit that feature on netflix that auto-plays the next episode in the show. Why would netflix do that? It costs them more bandwidth, people go through shows faster, people aren’t re-enforced to ask for more. What’s going on here? Nate and Josh have some ideas.

Want to hang out online? Come find us at @natebosscher and @jlogic on Twitter

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December 21, 2022 No Comments

EP64: Josh Kickstarts a Repositioning Exercise

Searching For SaaS
Searching For SaaS
EP64: Josh Kickstarts a Repositioning Exercise
/

Josh and his team take another look at the positioning of Referral Rock. Today we talk through some of the exercises and factors he’ll use with his team.

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December 8, 2022 No Comments

EP61: Would we buy any of these SaaS businesses?

Searching For SaaS
Searching For SaaS
EP61: Would we buy any of these SaaS businesses?
/

Today, Josh and Nate look through 3 SaaS listings – would they buy them and turn them around or take a pass?

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November 9, 2022 No Comments

EP60: Josh’s Unconventional Personal Knowledge Base

Searching For SaaS
Searching For SaaS
EP60: Josh's Unconventional Personal Knowledge Base
/

Today Josh shares his methods for continued education and his how he keeps track of his ideas and learnings.

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October 26, 2022 No Comments

EP59: Reprioritizing Nate’s Goals

Searching For SaaS
Searching For SaaS
EP59: Reprioritizing Nate's Goals
/

Nate has goals for his saas, but he keeps discovering new requirements he has but didn’t realize. Today we dig into those requirements and how to prioritize them with the existing goals.

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October 13, 2022 No Comments

EP58: Can’t we just solve deep tech problems?

Searching For SaaS
Searching For SaaS
EP58: Can't we just solve deep tech problems?
/

Nate seems to been in his happy place with technical challenges, how can we use this to help him create a business out of it?

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September 28, 2022 No Comments

EP57: The Idea Feed and Some Interesting Findings

Searching For SaaS
Searching For SaaS
EP57: The Idea Feed and Some Interesting Findings
/

Today we catch up with Nate’s progress implementing the idea sources from last episode.

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September 14, 2022 No Comments

EP56: Restarting Nate’s Search with Personal SaaS Requirements

Searching For SaaS
Searching For SaaS
EP56: Restarting Nate's Search with Personal SaaS Requirements
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Nate’s looking for SAAS ideas, Josh helps narrow the search with some clever questions any founder can use to hone their search.

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August 31, 2022 No Comments

EP54: Product Led Growth and Other Ways to Grow

Searching For SaaS
Searching For SaaS
EP54: Product Led Growth and Other Ways to Grow
/

Today Josh & Nate talk about product led growth and other ways to grow a company.

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August 5, 2022 No Comments

EP53: Small bets vs Focus on one thing

Searching For SaaS
Searching For SaaS
EP53: Small bets vs Focus on one thing
/

This week Nate and Josh debate about small bets and come to some unexpected conclusions.

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July 20, 2022 No Comments

EP52: 7 years to 22MRR and Zombie Startups

Searching For SaaS
Searching For SaaS
EP52: 7 years to 22MRR and Zombie Startups
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Would you work on a startup for 7 years not knowing if it will succeed? Today Nate and Josh dive into the metal space of long bets and if they’re worth it.

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July 6, 2022 No Comments

EP51: Status List feels stagnant, how can we fix that?

Searching For SaaS
Searching For SaaS
EP51: Status List feels stagnant, how can we fix that?
/

Today we dive into Status List (Nate’s Uptime Monitoring service) and what strategies could be used to grow that business.

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June 22, 2022 No Comments

EP50: A Game as Marketing for Product Sonar?

Searching For SaaS
Searching For SaaS
EP50: A Game as Marketing for Product Sonar?
/

We’ve made it to #50!! This week we do a little reflection and look forwards at more things to be done for Product Sonar.

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June 8, 2022 No Comments

EP49.5: Profitwell, Baremetrics, Chart Mogul, the 3 horse race of pricing analytics

Searching For SaaS
Searching For SaaS
EP49.5: Profitwell, Baremetrics, Chart Mogul, the 3 horse race of pricing analytics
/

On this special .5 episode, we look into 3 startups: Baremetrics, Profitwell and Chart Mogul, they all were founded in the last ~5yrs, originally they did mostly the same thing, they were fierce competitors, and today 2 of them have been acquired. Today, an outsider’s view of the 3 horse race.

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May 27, 2022 No Comments

EP49: Tech downturn and strategies we can use in a slower economy

Searching For SaaS
Searching For SaaS
EP49: Tech downturn and strategies we can use in a slower economy
/

This week we talk about the tech slowdown and ways we can make the best of this as bootstrapped companies.

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May 20, 2022 No Comments

EP48: Dashboarding, review scraping and Referral Rock ideas

Searching For SaaS
Searching For SaaS
EP48: Dashboarding, review scraping and Referral Rock ideas
/

Josh has some ideas for Referral Rock that involve scraping and Nate wishes he could launch a company around dashboarding.

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May 11, 2022 No Comments

EP47: Magazine Advertising for Product Sonar??

Searching For SaaS
Searching For SaaS
EP47: Magazine Advertising for Product Sonar??
/

This week Nate & Josh talk about a strange opportunity for a print ad to reach Product Sonar’s audience.

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April 27, 2022 No Comments

EP46: Contractor Newsletter and other pivots for Product Sonar

Searching For SaaS
Searching For SaaS
EP46: Contractor Newsletter and other pivots for Product Sonar
/

This week Nate and Josh riff on possible pivots for Product Sonar. Go pro-sumer with the contractor market, to upstream with the developer market, so many possibilities!

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April 13, 2022 No Comments

EP45: Josh tries to convince Nate to pivot

Searching For SaaS
Searching For SaaS
EP45: Josh tries to convince Nate to pivot
/

Josh has some ideas for an new Product Sonar offering. Nate and Josh debate the efficacy of this new idea.

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March 30, 2022 No Comments

EP44: Pricing Workshopping on Product Sonar

Searching For SaaS
Searching For SaaS
EP44: Pricing Workshopping on Product Sonar
/

Nate and Josh dig through how to price Product Sonar (Nate’s SAAS) for that market.

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March 16, 2022 No Comments

EP43: Josh and Nate reflect lessons podcasting after 1 year

Searching For SaaS
Searching For SaaS
EP43: Josh and Nate reflect lessons podcasting after 1 year
/

This week we celebrate the ups and downs of our first year in podcasting. Things we liked, things we didn’t and where we’d like to head.

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March 2, 2022 No Comments

EP42: Interview with Marc Thomas: Journalist to Founder to Growth Marketer

Searching For SaaS
Searching For SaaS
EP42: Interview with Marc Thomas: Journalist to Founder to Growth Marketer
/

Marc shares his story being a journalist, stumbling into SaaS, customer signal problems, and finally running growth at Powered by Search.

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February 16, 2022 No Comments

EP41: Are there moats in SaaS that keep competition at bay?

Searching For SaaS
Searching For SaaS
EP41: Are there moats in SaaS that keep competition at bay?
/

Today Josh and Nate talk about classic company moats and defensible ways to grow our businesses.

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February 2, 2022 No Comments

EP40: Josh and Nate discuss goal setting for their businesses

Searching For SaaS
Searching For SaaS
EP40: Josh and Nate discuss goal setting for their businesses
/

Josh and Nate talk about their goals for 2022 and goal setting in general.

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January 19, 2022 No Comments

EP39: James Doman-Pipe educates us on Product Marketing Managers

Searching For SaaS
Searching For SaaS
EP39: James Doman-Pipe educates us on Product Marketing Managers
/

Josh and Nate interview James about the role of product marketing managers in B2B SaaS. What makes a good one and where they fit in various stages.

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January 5, 2022 No Comments

EP38: The unique work culture at Referral Rock

Searching For SaaS
Searching For SaaS
EP38: The unique work culture at Referral Rock
/

Today Josh shares the inside of Referral Rock’s remote work culture. Nate & Josh explore what’s worked what hasn’t.

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December 22, 2021 No Comments

EP37: Nate talks about email outreach with Josh

Searching For SaaS
Searching For SaaS
EP37: Nate talks about email outreach with Josh
/

Nate wants to reach customers via cold email outreach and talks to Josh about various approaches.

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December 8, 2021 No Comments

EP36: Josh and Nate talk about approaches to events and trade shows

Searching For SaaS
Searching For SaaS
EP36: Josh and Nate talk about approaches to events and trade shows
/

Nate talks through the an opportunity for him to reach ideal customers at an upcoming trade show.

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November 17, 2021 No Comments

EP35: The challenge in creating an ideal buying experience

Searching For SaaS
Searching For SaaS
EP35: The challenge in creating an ideal buying experience
/

Nate’s recent buying experience is frustrating. He just wants a SaaS to take his money. Josh sheds light on why it’s not so easy on the other side depending on the stage of the business.

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November 3, 2021 No Comments

EP34: Benefits and Problems with Founder Communities

Searching For SaaS
Searching For SaaS
EP34: Benefits and Problems with Founder Communities
/

Nate and Josh talk about the various founder communities they are in. They can see the great benefits as well as unique challenges of being involved in founder communities.

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October 27, 2021 No Comments

EP33: In B2B SaaS: What comes first brand, story, or positioning?

Searching For SaaS
Searching For SaaS
EP33: In B2B SaaS: What comes first brand, story, or positioning?
/

Nate and Josh debate their views on these well known marketing terms and how to make sense of it for B2B SaaS

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October 20, 2021 No Comments

EP 32: Why it took 3+ years for Josh to fix obvious user problems

Searching For SaaS
Searching For SaaS
EP 32: Why it took 3+ years for Josh to fix obvious user problems
/

Josh and Nate explore how Josh’s product had some serious onboarding problems, why it took so long to solve them, and the advantages services played in a optimum outcome.

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October 13, 2021 No Comments

EP31: Nate and Josh talk about pricing for Nate’s project

Searching For SaaS
Searching For SaaS
EP31: Nate and Josh talk about pricing for Nate's project
/

Nate is thinking through initial pricing and chats with Josh on how he has done it with his products.

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October 6, 2021 No Comments

EP30: Review Sites a Necessary Evil + Hacks to get around them

Searching For SaaS
Searching For SaaS
EP30: Review Sites a Necessary Evil + Hacks to get around them
/

Josh and Nate discuss software review sites and how they relate to lead gen and SEO. Josh was especially fired up and gives some hacks/tips to give the sites less power.

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September 29, 2021 No Comments

EP29: Ryan Castillo on the switch from big corporate marketing

Searching For SaaS
Searching For SaaS
EP29: Ryan Castillo on the switch from big corporate marketing
/

Ryan Castillo is a developer, marketer and analyst. He’s worked at a publicly traded, 1000+ employee company and he just jumped ship! Today we cover Ryan’s journey and what brought him to where he is today.

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September 22, 2021 No Comments

EP28: SEO for SaaS Founders and Product Sonar (Nate’s Project)

Searching For SaaS
Searching For SaaS
EP28: SEO for SaaS Founders and Product Sonar (Nate's Project)
/

This week Josh and Nate talk about SEO and how to get results with relatively little effort. We also get an update from Nate about his work on Product Sonar.

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September 1, 2021 No Comments

EP27: B2B Case Study: Customer.io + Crowdfunding Round

Searching For SaaS
Searching For SaaS
EP27: B2B Case Study: Customer.io + Crowdfunding Round
/

This week we take a deep look into customer.io as a B2B case study. We look at distribution, getting started and how they plan to win in their market.

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August 25, 2021 No Comments

EP26: Nate’s secret project and Josh’s new/old feature

Searching For SaaS
Searching For SaaS
EP26: Nate's secret project and Josh's new/old feature
/

Today Nate tells us about the journey that led him to start on an MVP and Josh tells us about the Referral Rock feature that was removed a while a go and just got re-introduced.

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August 18, 2021 No Comments

EP25: Deploy Empathy with Michele Hansen from Geocodio

Searching For SaaS
Searching For SaaS
EP25: Deploy Empathy with Michele Hansen from Geocodio
/

This week Michele Hansen from Geocodio tells us all about her startup journey and her new book Deploy Empathy. Join us for Michele’s journey and why she believes empathy is the way to build a better business.

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August 11, 2021 No Comments

EP24: June Analytics SaaS from Idea to Seed and Enterprise SaaS “Fun”

Searching For SaaS
Searching For SaaS
EP24: June Analytics SaaS from Idea to Seed and Enterprise SaaS "Fun"
/

Josh and Nate discuss two topics of interest. We dive into how June.so (the analytics company) went from idea to seed round and chat about all the fun Josh and his team are having with enterprise SaaS selling.

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August 4, 2021 No Comments

EP23: Jane and Benedikt from Userlist

Searching For SaaS
Searching For SaaS
EP23: Jane and Benedikt from Userlist
/

Today we bring you Jane & Benedikt, founders of Userlist. They share their story and the lessons they’ve learned on their way to a milestone.

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July 28, 2021 No Comments

EP22: First hires at a startup, how Josh did it and questions from Nate

Searching For SaaS
Searching For SaaS
EP22: First hires at a startup, how Josh did it and questions from Nate
/

What do you look for in your first hires? Today Nate asks Josh about his first 10 hires. What worked, what didn’t and how he thought about those decisions.

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July 21, 2021 No Comments

EP21: Ramli John on why he wrote the book on product onboarding and the secrets to launching it

Searching For SaaS
Searching For SaaS
EP21: Ramli John on why he wrote the book on product onboarding and the secrets to launching it
/

We had a great conversion with Ramli John author of Product Led Onboarding. We pick his brain on why he wrote the book, how he’s killed it with his book launch, and fun throwback conversations on freemium.

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July 14, 2021 No Comments

EP20: How Josh and Nate learn

Searching For SaaS
Searching For SaaS
EP20: How Josh and Nate learn
/

This week we chat about where we look for information and how we learn. Turns out we approach learning very differently depending on what category it is.

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July 7, 2021 No Comments

EP19: Revisiting why we started, what we’ve learned, and what’s next for the podcast

Searching For SaaS
Searching For SaaS
EP19: Revisiting why we started, what we've learned, and what's next for the podcast
/

We’re 18 episodes in and we get a little meta about the podcast so far. Revisiting the “why”, how we far we’ve come, and where we want to go next.

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June 30, 2021 No Comments

EP18: Nate interviews Josh on his hiring process

Searching For SaaS
Searching For SaaS
EP18: Nate interviews Josh on his hiring process
/

Hiring is a tricky business. Bringing in the wrong person can be incredibly expensive and even damaging to your team. Nate questions Josh on the hiring processes he and his company have developed to help get the right people on the team.

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June 23, 2021 No Comments

EP17: How Nate and Josh got into software development

Searching For SaaS
Searching For SaaS
EP17: How Nate and Josh got into software development
/

Both Nate and Josh have a development background. In this episode we find out how they got into software programming which is a bit of a trip down memory lane. We also hear updates on Josh’s 6-week sprint and Nate’s ad-spy idea.

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June 16, 2021 No Comments

A small ask for a big impact to the podcast

Searching For SaaS
Searching For SaaS
A small ask for a big impact to the podcast
/

Whether you’ve only listened one episode or all of them, we need your help to make the podcast better. Please give us feedback using the link below.

We won’t require email or anything personal. It’s easy to complete on a mobile device!

https://searchingforsaas.com/feedback/

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June 14, 2021 No Comments

EP16: Author Arvid Kahl on the audience-first approach to starting a business

Searching For SaaS
Searching For SaaS
EP16: Author Arvid Kahl on the audience-first approach to starting a business
/

Arvid Kahl joins the show as our very first guest. We jump right into the advantages of an audience-first approach to getting a business off the ground [topic of his new book – The Embedded Entrepreneur] and dive into Arvid’s backstory where audience is THE source of inspiration for his projects and ideas.

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June 9, 2021 No Comments

EP15: Customer interviews and another level of validation?

Searching For SaaS
Searching For SaaS
EP15: Customer interviews and another level of validation?
/

Nate discusses his customer interviews with his new idea. Josh challenges Nate with a set of additional idea validation questions to think about based on challenges Josh has seen in churn and onboarding

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June 2, 2021 No Comments

EP14: Nate the drop shipper!??

Searching For SaaS
Searching For SaaS
EP14: Nate the drop shipper!??
/

This week we learn about Nate’s new idea and the steps he’s taking to validate it. We’ll go through the one page validation strategy and what he’s working on now.

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May 26, 2021 No Comments

EP13: To build in public or not to build in public

Searching For SaaS
Searching For SaaS
EP13: To build in public or not to build in public
/

This week we dive into the perils and positives of building in public. We talk to Nate about how much he’s going to share with listeners.

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May 19, 2021 No Comments

EP12: 3 more ideas for our market-based validation

Searching For SaaS
Searching For SaaS
EP12: 3 more ideas for our market-based validation
/

The last 3 ideas have some pitfalls and some interesting research. Josh and Nate jump into analyzing the last 3 of Nate’s homework ideas and discuss next steps.

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May 12, 2021 No Comments

EP11: Nate’s market-based approach to ideation [First 2 homework ideas turned in]

Searching For SaaS
Searching For SaaS
EP11: Nate's market-based approach to ideation [First 2 homework ideas turned in]
/

Looks like Nate’s ideation brain has been rewired a bit with this new approach to coming up with a new SaaS idea. Josh and Nate dive into the new process and assess 2 of out the 5 ideas Nate was challenged to come up with in 1 week

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May 5, 2021 No Comments

EP10: Throw-down on approaches to finding a niche – Nate and Josh compare notes on research methods

Searching For SaaS
Searching For SaaS
EP10: Throw-down on approaches to finding a niche - Nate and Josh compare notes on research methods
/

Nate and Josh compare their approaches to assessing markets and looking for niches. By the end, Josh’s throws down an unique 1 week challenge for Nate.

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April 28, 2021 No Comments

EP9: Josh’s ARR quiz- Nate learns how far off his market size estimates are

Searching For SaaS
Searching For SaaS
EP9: Josh's ARR quiz- Nate learns how far off his market size estimates are
/

Josh quizzes Nate on a game of “How much does that company make in ARR?” We find out how big some of these “niches” are and how to look at them differently.

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April 21, 2021 No Comments

EP8: Our take on State of Independent SaaS 2021 – Part 2

Searching For SaaS
Searching For SaaS
EP8: Our take on State of Independent SaaS 2021 - Part 2
/

Josh and Nate give their varying points of view on the State of Independent SaaS 2021 Report. Part 2 covers the remaining 3 sections of the report about SaaS Metrics, Marketing, and Growth.

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April 14, 2021 No Comments

EP7: Our take on State of Independent SaaS 2021 – Part 1

Searching For SaaS
Searching For SaaS
EP7: Our take on State of Independent SaaS 2021 - Part 1
/

Josh and Nate give their varying points of view on the State of Independent SaaS 2021 Report. Part 1 covers the first 3 sections of the report about the founders, companies, and pricing.

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April 7, 2021 No Comments

EP6: Two ideas to validate and building a mentality of progress [Nate search update]

Searching For SaaS
Searching For SaaS
EP6: Two ideas to validate and building a mentality of progress [Nate search update]
/

We get an update from Nate on his search as Josh asks about recent ideas and projects. Nate wonders when it will “happen for him” and Josh talks about building skills and assets that one takes with you on your journey.

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March 31, 2021 No Comments

EP5: Minimal-MVP Validation | How low-code can you go?

Searching For SaaS
Searching For SaaS
EP5: Minimal-MVP Validation | How low-code can you go?
/

Nate and Josh dig into their first listener question (woot!) regarding Josh’s use of low/no-code to validate product ideas

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March 24, 2021 No Comments

EP4: Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?

Searching For SaaS
Searching For SaaS
EP4: Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?
/

Today Josh and Nate get into a lot of whys. Why did they start this podcast? And why is SaaS for them and why not other indie types of businesses?

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March 17, 2021 No Comments

EP3: Josh’s failed startup that started him on the SaaS path

Searching For SaaS
Searching For SaaS
EP3: Josh's failed startup that started him on the SaaS path
/

Nate and Josh go back in the time machine to talk about UberNote and how Josh got his start in what wasn’t even called SaaS yet

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March 10, 2021 No Comments

EP2: Continuing with Nate’s most recent SaaS ideas gone bad

Searching For SaaS
Searching For SaaS
EP2: Continuing with Nate's most recent SaaS ideas gone bad
/

Josh and Nate continue their conversation around Nate’s SaaS ideas. Today we go deeper into the challenges of positioning in a competitive space.

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March 3, 2021 No Comments

EP1: Meet the guys + Nate’s first attempts with a SaaS business

Searching For SaaS
Searching For SaaS
EP1: Meet the guys + Nate's first attempts with a SaaS business
/

Can you believe it? Nate has more than 3 failed startup attempts! On today’s episode, Josh pulls out the story and some interesting nuggets on what works and what doesn’t.

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February 20, 2021 No Comments

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