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Searching For SaaS Podcast

A fresh perspective on the stages of building a SaaS business

About the Searching For SaaS Podcast

A fresh perspective on the stages of building a software as a service (SaaS) business.

In this podcast we hear from Josh Ho and Nate Bosscher, two founders in very different stages of their SaaS journey.

Josh is in the company building phase. While Nate struggles to start a profitable SaaS of his own.

Follow their journey as Josh helps Nate find his footing and they meander the world of SaaS.

Meet the hosts

Nate Bosscher

Twitter

Nate is a software engineer and entrepreneur. When he isn’t consulting at Blue Giraffe, he’s working on his next startup idea.

He’s had a lot of failed attempts but each attempt is closer and closer to success.

Josh Ho

Twitter

Josh is the founder of Referral Rock a SaaS business in the marketing technology space.

He’s an engineer by trade but now spends his time wherever the business needs him most.

He sometimes blogs at mojoho, but aspires to write more. You can also find him on LinkedIn but mostly Twitter.

Recent episodes with our SaaS founders

4 Validation Strategies and Honing Value Props

September 27, 2023 No Comments
Searching For SaaS Podcast
Searching For SaaS Podcast
4 Validation Strategies and Honing Value Props
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Today on the show, we dive into 4 validation strategies Lenny Rachitsky suggested in a recent newsletter. Nate & Josh lean into what’s worked for them and which methods they think are the most effective.

Lenny’s article: https://www.lennysnewsletter.com/p/how-to-validate-your-b2b-startup
This is episode 90

Show Notes »

Brainstorming Marketing Strategy for Testing Taxi

September 13, 2023 No Comments
Searching For SaaS Podcast
Searching For SaaS Podcast
Brainstorming Marketing Strategy for Testing Taxi
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Today on the show Nate & Josh look at Testing Taxi and how to reach the audience – and which audience to go after. We also dive into some side tunnels with messaging and early MVPs. Buckle up, this is a good one!

Links:
– https://www.linkedin.com/posts/heyrobk_voice-of-the-%3F%3F%3F%3F%3F%3F%3F%3F-voice-of-activity-7101581893774573568-tdtv/
– https://sparktoro.com/blog/modern-content-marketing-your-new-growth-flywheel/

This is episode 89

Show Notes »

Swipe files, finding your spirit animal

August 30, 2023 No Comments
Searching For SaaS Podcast
Searching For SaaS Podcast
Swipe files, finding your spirit animal
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On the show today, Josh tells us all about Swipefiles, how it helps his creative process and his team. We also into how Josh tracks interesting companies and ideas.

Links:
– Corey Haines: https://twitter.com/coreyhainesco

This is episode 88.

Show Notes »

Josh and Nate talk Value Props for Testing Taxi

August 16, 2023 No Comments
Searching For SaaS Podcast
Searching For SaaS Podcast
Josh and Nate talk Value Props for Testing Taxi
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Today on the show, we dive into value propositions and how to to make better ones. We dive into Nate’s value prop for Testing Taxi and how it could be improved.

Links: https://www.youtube.com/watch?v=oICXfZg68x0

This is episode 87

Show Notes »

How Nate and Josh keep themselves aligned on the “Right Things” to do

July 26, 2023 No Comments
Searching For SaaS Podcast
Searching For SaaS Podcast
How Nate and Josh keep themselves aligned on the "Right Things" to do
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Today we dig into the tools and habits we use to stay on top of things and prioritize the right things. Josh comes at it from the angle of working with a team, while Nate is in the ever changing landscape of consulting clients.

This is episode 86

Show Notes »

Luca makes a huge pricing change

July 12, 2023 No Comments
Searching For SaaS Podcast
Searching For SaaS Podcast
Luca makes a huge pricing change
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Today we talk to Luca from Customerly.io about last month’s huge pricing change. He walks us through the thinking behind it and discussed previous pricing choices he’d never do again. Join us for a great chat about everything pricing.

You can find Luca at https://twitter.com/iLucaMicheli, and the pricing we’re discussing at https://www.customerly.io/pricing/

This is episode 85

Show Notes »
All Episodes

Why we started our SaaS podcast

Starting a SaaS business isn’t easy, but it’s definitely more fun with a friend to help you along the way. Since they launched this podcast in early 2021, the most downloaded episode is Episode 4 – Why, why why? Why start this podcast, Why SaaS, Why not other types of businesses?.

Josh and Nate are avid podcast listeners who listen and learn from the best SaaS podcasts and SaaS entrepreneurs such as:

  • The Official Saastr Podcast by Jason Lemkin
  • SaaS Breakthrough
  • Nathan Latka
  • Dan Martell
  • The Saas Revolution Show by Alex Theuma of SaaStock
  • Saas Startup podcast
  • The Saas Podcast by Omer Khan of SaaS Club
  • Startup Chat by Hiten Shah and Steli Efti
 

But they truly drew inspiration from the the Software Social Podcast where their friends Colleen and Michele have created a fantastic dynamic between two SaaS founders at different stages of their business. 

Legend has it that Josh say’s this exact quote to Nate: “What do you think about starting a podcast? I’ll be Michele, you can be Colleen”.

What types of SaaS business topics are covered?

So far they’ve learned a lot about how they each approach ideation, market validation, and the mentality of building assets. They plan on covering more SaaS topics in the future like MRR, ARR, churn, onboarding, customer success, bootstrapping, co-founders, SaaS product, B2B SaaS, growth hacking, entrepreneurship, SaaS marketing, case studies, content marketing, SEO, growth strategies, being a serial entrepreneur, and marketing strategies.  All with both actionable advice and actionable insights.

While both Nate and Josh are bootstrapped, this startup chat style podcast is not exclusively about bootstrapping.

Both Nate and Josh agree that the process of sharing our journey’s as in public as SaaS founders has been both rewarding and fun. Nate approaches this whole process with a beginner’s mindset, yet he’s far from a beginner. While Josh tries to stay open-minded and is careful not to give blanket advice.

Join the guys each week for new episodes wherever you listen to podcasts. (and yes there maybe some SaaS but mostly just josh-splaining)

New episodes

We publish every week on Wednesday

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