Luggage, Soup and an Unexpected Marketing Dilemma

Today on the show we talk about market positioning and the two archetypal marketing messages: Bags Fly Free and Soup is Good Food. We also discuss the most urgent question your startup needs to answer: Why Buy Now? This is episode 112 Links: Bags Fly Free vs Soup is Good Food

The Two Archetypal Marketing Messages: “Bags Fly Free” and “Soup is Good Food.”

Dave Kellogg Podcast Ruben Gamez on Twitter

A mistake many founders make:

The amount of traction/interest at the earliest stages is not an accurate indicator of how successful something is going to be.

Many fast starters burn out and plateau.

Things like stickiness, frequency, expansion, WOM, etc are better indicators.

— Ruben Gamez (@earthlingworks) July 21, 2024

Why Buy Now? The Most Urgent Question Your Startup Needs to Answer https://medium.com/unusual-ventures/why-buy-now-the-most-urgent-question-your-startup-needs-to-answer-1492e1bc2ea0